mt logo
MarTech » Data »
Chat with MarTechBot
Please note that your conversations will be recorded.
MarTechBot: I am trained on the MarTech.org archives, ask me anything! 
A majority of marketing and business professionals surveyed say their companies currently use marketing automation to some extent, and nearly 90 percent call it a success.
The marketing research firm Ascend2 recently published its latest monthly report, this one covering marketing automation strategies. More than 300 marketing and business professionals took the survey, with 59 percent saying they have either “extensive” or “limited” use of marketing automation tools. Another 34 percent said they don’t use it now, but plan to in the future.
Better news for the automation industry: 86 percent say they believe marketing automation is at least somewhat successful at achieving goals like lead generation and increasing sales. A quarter of respondents called automation “very successful” and 61 percent called it “somewhat successful.”
The two biggest challenges in using marketing automation? Forty-five percent of respondents said “lack of an effective strategy,” while 41 percent said “complexity of marketing automation.” More than half of the professionals surveyed (53 percent) said they expect their marketing automation budget to increase in the next year.
Ascend is offering the report for free, but name and contact information are required.
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on MarTech
About the author
Related topics
Fuel for your marketing strategy.
See terms.
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start discovering now: MarTech spring
Online Sept. 24-25, 2024: MarTech fall
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Start training now:: SMX Advanced
November 14-15, 2022: SMX Next
March 8-9, 2022: Master Classes
The Personalization Framework: Building Blocks for Exceptional Customer Experiences
Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing
Turn Your Customer Insights into Personalized, High-Impact Email
Enterprise SEO Platforms: A Marketer’s Guide
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Experience Management Platforms: A Marketer’s Guide
Fueling the B2B Pipeline for Longevity
Meet your new AI-powered marketing assistant!
Fuel for your marketing strategy.
Topics
Our events
About
Follow us
© 2024 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of MarTech.org, the leading marketing technology digital publication.
Almost 60 Percent Of Marketing Pros Use Automation, 90 Percent Say It Works – MarTech
