Start, manage, and grow your Amazon business with Jungle Scout.
Empower business decisions with market intelligence data for leading global brands.
Gain a competitive edge with data-driven market intelligence.
Analyze consumer demand and maximize your revenue potential.
Uncover profitable product opportunities on Amazon.
Streamline market research and make informed e-commerce decisions.
Boost efficiency and save time with tools to automate your business.
Jungle Scout Cobalt
Get brand and market-level intelligence, built exclusively for larger brands, retailers and agencies.
Top-rated Amazon intelligence software to start and grow your business.
Build custom tools with industry-leading Amazon intelligence data.
Enterprise-level tools to improve profitability and fuel multi-brand growth.
Integrate rich Amazon data into your preferred business intelligence tools.
2024 Amazon Product Pricing Report
Arm yourself with actionable insights into Amazon pricing trends and learn how — and why — product prices fluctuate
Start, manage, and grow your Amazon business with Jungle Scout.
Empower business decisions with market intelligence data for leading global brands.
Gain a competitive edge with data-driven market intelligence.
Analyze consumer demand and maximize your revenue potential.
Uncover profitable product opportunities on Amazon.
Streamline market research and make informed e-commerce decisions.
Boost efficiency and save time with tools to automate your business.
Top-rated Amazon intelligence software to start and grow your business.
Build custom tools with industry-leading Amazon intelligence data.
Enterprise-level tools to improve profitability and fuel multi-brand growth.
Integrate rich Amazon data into your preferred business intelligence tools.
Eva Hart
Amazon Marketing, Email Marketing, Seller Resources, Uncategorized
As 2023 winds down, ecommerce businesses should start planning ahead for key selling dates, holidays, and ecommerce events happening in 2024. It is important to keep your finger on the pulse of what is happening in the ecommerce industry and major events that will influence consumers’ buying habits. Fortunately, we have a solution for all of the busy brand owners and Amazon sellers out there: Jungle Scout’s 2024 Amazon calendar!
This calendar will allow you to plan months in advance for important dates and help you decide when you should prepare for certain events, seasons, Amazon deadlines, and even tax deadlines.
Staying organized and remaining ahead of the game will give you an edge over your competitors and help you grow your Amazon sales. Here’s what 2024 looks like:
Amazon businesses that offer products in the health and fitness categories should prepare to offer discounts or coupons on their products for the influx of resolution shoppers who are looking to get in shape and increase their health in 2024.
If you sell giftable items, make sure your listings are fully optimized, and you have a list of Valentine’s Day-related keywords ready for your advertising campaigns.
In addition to February hosting the day of love, Super Bowl LVIII is three days before. Ecommerce businesses with sports memorabilia and items perfect for Super Bowl parties should also prepare their listing and advertising campaigns to cut through the noise.
Looking ahead: Start preparing for Prime Day
Break out the bikinis and floaties because it is time for Spring Break! Amazon brands that sell travel products, pool party decorations, or any products that can help cure a hangover should prepare for an increase in sales this month.
Calling all Amazon brands who sell products that fit perfectly in an Easter basket — this is the month for you to shine. Make sure your listings are optimized and consider advertising on Easter-related keywords. Check out Keyword Scout to find the best Easter keywords!
Looking ahead: This is a good time to start preparing your inventory and campaigns for the back-to-school season in August.
The month of May holds many occasions that ecommerce businesses in select categories should prepare for. Kicking off the month’s festivities is Cinco De Mayo. If you offer party supplies or margarita glasses, you may see a slight boost in sales.
Coming in next is Mother’s Day, to celebrate beloved mothers and maternal figures across the country. Mother’s Day is a massive gifting holiday. If you have an ecommerce business that sells gift items, consider adding Mother’s Day keywords to your advertising campaigns for a boost.
Closing out the month with a three-day weekend is Memorial Day. Popular products that sell around Memorial day include folding chairs, koozies, American flags, American flag apparel, and just about any kind of American flag-related gifts and merchandise.
June is a festive month that offers multiple celebrations that influence consumers’ purchasing behavior. Pride Month begins on June 1st. Pride attire, the rainbow flag, and any products celebrating gender identity will be popular.
Next up: Flag Day! Although it is not an official federal holiday, it is a day for which many towns hold parades and events to celebrate the American flag. All government buildings will fly the colors.
We just celebrated Mother’s Day in May, and now it is time for Father’s Day. Amazon businesses that offer popular Father’s Day products should prepare their inventory and expand their advertising campaigns to include gift-related keywords.
The holiday that all Amazon brand owners who sell American flags have been waiting for — Independence Day. Similar to Memorial Day, American flag items are very popular in July. In fact, according to our market analysis software, Cobalt, over 400,000 American flags were sold on Amazon during three weeks before July 4th last year.
July is also a month commonly known for warm weather, pool parties, and vacations. Amazon businesses that sell travel-related items and popular summer must-haves should prepare for growth this month.
Looking ahead: Start preparing your inventory for Black Friday and Cyber Monday. Talk to your suppliers now to make sure you’ll have the stock you need by Amazon’s Black Friday inventory deadline, and consider looking into 3PL options so you have a backup plan in the event of new storage restrictions.
The return to school is a long-awaited event for parents, but the weeks leading up to it mean the dreaded but necessary back-to-school shopping. If you own or manage a brand that sells school supplies, backpacks, laptops, or any other school essentials, be sure to optimize your listings and ad campaigns with back-to-school keywords. You can also consider offering a deal to set your product apart and get more sales from deal-hunting grownups and older students.
Read more | Back-to-School Shopping 2023 Trends
Sports fans and Amazon brands that sell NFL jerseys, football party decorations, and sports memorabilia, get ready! The NFL season kicks off on September 9th.
Looking ahead: September is a great time to start preparing your business for the holiday rush! You can prepare by properly optimizing your listings, creating holiday deals, and estimating the inventory you’ll require for the holiday season.
The month of pumpkin carving, costumes, furry boots, and pumpkin spice lattes is here! If your brand offers Halloween costumes, this is the month you have been waiting for. Ensure your inventory is in and your listings are in good health. This month will be significant for you.
How is it already the holiday season again, right? No worries though, because you should already be prepared for Black Friday and Cyber Monday at this point. Your inventory should be in, and your discount strategy should be finalized. Take a breath, and watch the sales roll in.
The biggest gift-giving month is here! The holiday season is an exciting time for most ecommerce sellers. Ensure your inventory is replenished, you have coupons and discounts in place, and your advertising strategy includes popular holiday keywords.
The winter holiday season is the most popular selling period for ecommerce businesses. There are holiday selling requirements on Amazon that you need to be prepared for to assure you execute this important season properly.
Hopefully, you’re excited to start your Amazon business off strong in 2024. Mark all important dates on your calendar and prepare for shopping events months in advance (I’m talking to you procrastinators out there).
For more resources to help you plan your ecommerce strategy in 2024 and help you start your new year, visit our Free Resources Page and blog. Good luck!
Do you have any important Amazon seller dates to add to our calendar? Please let us know in the comments below!
Eva Hart
Eva is the Enterprise Content Manager at Jungle Scout, she is also the owner of two Amazon brands, Couple's Coffee and Fantaswick. Before joining Jungle Scout, Eva was a Creative Director at an Amazon brand management agency. She has over 6 years of experience working with more than 100 Amazon brands and retailers.
local_offer Tags: celebrity beauty brands, Gain, Seller Resources, Selling Strategies, Shipping
Your email address will not be published. Required fields are marked *
For global brands and retailers
Why Jungle Scout
Help Center
Contact Us
About Us
Leadership
Giving Back
Careers
Affiliates Updated
Press
Copyright 2024. All Rights Reserved
Digital Marketing & Design by Yellow Falcon