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Definition:
eCommerce, short for electronic commerce, refers to the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets) through a website or mobile application. The eCommerce market includes businesses that operate solely online, as well as those that have a physical presence but also sell products or services online. eCommerce encompasses a wide range of industries, from retail and consumer goods to travel and hospitality, and is a rapidly growing segment of the global economy. The rise of eCommerce has enabled businesses to reach customers worldwide, increase sales, and offer new and innovative products and services.
Structure:
eCommerce consists of 14 different markets:
Additional Information:
eCommerce comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends, and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues include VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B, and reCommerce are not included. Additional definitions can be found on each respective market page.
Key players in the market are companies like Amazon, JD, Taobao, Tmall, Apple and Walmart.
Key Figures of E-Commerce
Number of online shoppers in China 2013-2023
Key Figures of E-Commerce
E-commerce share of retail sales in goods China 2014-2023
Key Figures of E-Commerce
Market value of live commerce in China 2019-2026
Key Figures of E-Commerce
Penetration rate of online shopping in China 2013-2023
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General overview
B2B e-commerce
B2C and C2C e-commerce
Leading e-commerce enterprises
Current trends in e-commerce
E-commerce consumer demographics