Marketing
Develop a broad background in marketing with special emphasis on the digital tools that take increasing importance in the economy.
A digital marketing concentration offers students a strong foundation of experiential learning in this growing industry. Businesses across all sectors understand the need to utilize digital technologies to attract and retain customers. Therefore, well-prepared graduates are in demand for a growing number of careers in the job market. Students will learn best practices to solve real-world challenges and drive ROI within any organization.
News Briefs
Amanda Vencill transferred to MTSU in 2017 as a sophomore Music Business major. “I absolutely loved all my Recording Industry classes and spent a while going back and forth, trying to decide what kind of career I wanted after college,” she said. During her senior year, Amanda decided she was interested in digital marketing and sought advice from her Marketing Analytics professor on how to start growing her skillset and transition to a marketing career as someone who was just a couple of months away from graduating with a Music Business degree and a Marketing minor. “The next couple of months got crazy – the COVID-19 pandemic began and everything shut down. I was taking all my classes, doing research and trying to grow my marketing skills, and starting an internship at a local marketing agency, all from my apartment. But, in many ways, it was the best timing I could’ve asked for.” Amanda ended up getting hired at the agency and got a job in marketing right out of college. After about a year and a half at the agency, she decided she wanted to branch out and try marketing in-house for one brand, instead of the agency-style marketing for many different brands. She made the transition in November of 2021 and works as a Digital Marketing Coordinator for Cracker Barrel’s home office. “I’m so thankful to be where I am now, as well as for all the steps and people that got me here,” she said.
As a Media Specialist at Bayard Advertising, Corey Hernandez says the Dale Carnegie course helped him develop skills needed in his current role and will help guide him in the future. “The Dale Carnegie course allowed me to strengthen my skills, helped me learn how to manage deadlines effectively and learn how to not only successfully finish independent projects, but team projects as well,” he said. Hernandez said he was taught organization was “key to being successful” and he’s made that a top priority in his role as a Media Specialist. In the future, Hernandez wants to work for George P. Johnson and work on major events for clients like Nissan and Epic Games.
News Briefs
Amanda Vencill transferred to MTSU in 2017 as a sophomore Music Business major. “I absolutely loved all my Recording Industry classes and spent a while going back and forth, trying to decide what kind of career I wanted after college,” she said. During her senior year, Amanda decided she was interested in digital marketing and sought advice from her Marketing Analytics professor on how to start growing her skillset and transition to a marketing career as someone who was just a couple of months away from graduating with a Music Business degree and a Marketing minor. “The next couple of months got crazy – the COVID-19 pandemic began and everything shut down. I was taking all my classes, doing research and trying to grow my marketing skills, and starting an internship at a local marketing agency, all from my apartment. But, in many ways, it was the best timing I could’ve asked for.” Amanda ended up getting hired at the agency and got a job in marketing right out of college. After about a year and a half at the agency, she decided she wanted to branch out and try marketing in-house for one brand, instead of the agency-style marketing for many different brands. She made the transition in November of 2021 and works as a Digital Marketing Coordinator for Cracker Barrel’s home office. “I’m so thankful to be where I am now, as well as for all the steps and people that got me here,” she said.
As a Media Specialist at Bayard Advertising, Corey Hernandez says the Dale Carnegie course helped him develop skills needed in his current role and will help guide him in the future. “The Dale Carnegie course allowed me to strengthen my skills, helped me learn how to manage deadlines effectively and learn how to not only successfully finish independent projects, but team projects as well,” he said. Hernandez said he was taught organization was “key to being successful” and he’s made that a top priority in his role as a Media Specialist. In the future, Hernandez wants to work for George P. Johnson and work on major events for clients like Nissan and Epic Games.
Related Media
Students who earn a Digital Marketing degree can work in a variety of jobs, including:
Dr. Robert B. Blair
Dr. W. Randy Clark
Mr. Thom Coats
Dr. Diane R. Edmondson
Dr. J. Ricky Fergurson
Mr. Kenneth George
Dr. Virginia Hemby-Grubb
Dr. Ronda G. Henderson
Dr. DeAnna Kempf
Dr. Lucy M. Matthews
Dr. Michael Peasley
Dr. Melodie R. Phillips
Dr. Gaia Rancati
Mr. Mark E. Roberts
Dr. Sherry J. Roberts
Dr. Don Roy
Dr. Rajesh Srivastava
Dr. David James Urban
Dr. Cheryl B. Ward
Dr. Raholanda White
MTSU’s BBA in Marketing-Digital Marketing Concentration ranked 8th in top 33 institutions offering this program https://techguide.org/marketing/digital-marketing-bachelors-degree/.
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