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From January to March 2024, U.S. retail e-commerce sales amounted to roughly 266.3 billion U.S. dollars, marking an increase compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020.
During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.’s quarterly e-commerce revenue reached 200 billion for the first time in history. In 2021, online retail sales account for ten percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers.
Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly 40 billion U.S. dollars by 2027.
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May 2024
United States
Q1 2009 to Q1 2024
seasonally adjusted estimates
** Preliminary estimates.
Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.
Estimates are based on data from the Monthly Retail Trade Survey and administrative records.
This statistic was compiled using previous editions of the report.
B2C E-Commerce
Biggest online retailers in the U.S. 2023, by market share
Key Figures of E-Commerce
Quarterly e-commerce share in total U.S. retail sales 2010-2024
Key Figures of E-Commerce
U.S. retail e-commerce sales CAGR 2017-2027, by product category
B2C E-Commerce
U.S. e-commerce annual sales growth 2022, by product category
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Overview
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Online shoppers
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