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In the first quarter 2024, the share of e-commerce in total U.S. retail sales stood at 15.9 percent, up from the previous quarter. From January to March 2024, retail e-commerce sales in the United States hit over 289 billion U.S. dollars, the highest quarterly revenue in history.
In 2023, the reported total value of retail e-commerce sales in the United States amounted to over one trillion U.S. dollars—impressive, but the figure pales compared to the total annual retail trade value of seven trillion U.S. dollars. E-commerce still accounts for a mere 15.4 percent of total retail sales in the United States.
Online shopping is popular among all age groups, though digital purchases are most common among Millennial internet users. In 2022, around 55 percent of Millennials purchased items via the internet. Mobile commerce is also growing in popularity, as consumers increasingly rely on their smartphones and mobile apps for shopping activities. In the fourth quarter of 2022, m-commerce spending made up 38 percent of the overall online spending in the United States.
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May 2024
United States
Q1 2010 to Q1 2024
adjusted estimates
** Preliminary estimates.
Estimates are based on data from the Monthly Retail Trade Survey and administrative records.
This statistic was compiled using previous editions of the report.
B2C E-Commerce
Biggest online retailers in the U.S. 2023, by market share
Key Figures of E-Commerce
Quarterly U.S. e-commerce retail sales 2009-2024
Key Figures of E-Commerce
U.S. retail e-commerce sales CAGR 2017-2027, by product category
B2C E-Commerce
U.S. e-commerce annual sales growth 2022, by product category
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Overview
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Leading players
Online shoppers
Shopping behavior
Device usage
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