With our very own Heather Campbell and Jennifer McDonald, we’ll explore what’s working (and what’s not) in the world of lead gen, and how to evolve your strategy based on an ever-changing set of standards.
Don’t miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO.
With our very own Heather Campbell and Jennifer McDonald, we’ll explore what’s working (and what’s not) in the world of lead gen, and how to evolve your strategy based on an ever-changing set of standards.
Join us as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO.
Join us as we clear the noise of an ever-evolving search world and explore the latest insights and best practices in local SEO.
Join data and SEO expert Janet Driscoll Miller to learn how generative AI is impacting organic search.
Google’s website builder is free and promises to allow small businesses to create and edit websites in minutes on either desktop or mobile.
Google has a free, single-page website builder designed for small businesses.
Anyone with a Google Business Profile can use this tool to create and edit websites in minutes on either desktop or mobile.
With Google’s website builder being an extension of Google Business Profile, you will need to have a complete listing in order to make use of it.
Information and photos from your Google Business Profile are pulled in automatically to create a basic site, which you can customize with themes, images, and text.
Whenever you update your Google Business Profile the changes are applied to your website as well.
You’ll have the option to create and publish an automatically generated website when claiming your Google Business Profile for the first time.
As you claim your profile Google will prompt you to create an accompanying website.
If you’ve already claimed your profile, follow the steps below to create a website.
To create your website:
Follow the instructions on the screen. When you’re satisfied you can go ahead and publish it for the world to see.
Most of the content will be pre-populated, but you can customize it to your liking.
You can edit these elements of your site:
You can come back and edit the above sections of your website at any time.
With your website published, you’ll no doubt want to share it with customers and build some links.
By default, sites created with Google Business Profile will follow the domain structure: “yourcompanyname.business.site.”
If you want a more shareable URL, you can purchase a custom domain can be purchased from the Settings menu in your account. Google will automatically connect your site with the domain you purchased.
To purchase a custom domain for the website made via your Business Profile on Google, publish your site and click “Buy Domain” when prompted (or from the Settings menu in your account).
You can then search for domain names and purchase a domain name.
If you choose not to purchase a custom domain there is no cost associated with using Google’s website builder. There’s no cost for hosting the website, with or without a custom domain.
After publishing your site, updating it is as simple as updating your Google Business Profile. Updates made to your business listing will be automatically applied to your website.
Google’s website builder is limited by design, lacking many of the features you would find in a more robust content management system.
However, that’s the trade-off you get with using a free, user-friendly tool that also comes with free hosting. It’s not a perfect solution, but it’s arguably better than having no website at all.
For more information see Google’s help center.
More Resources:
Featured Image: Cameron Prins/Shutterstock
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
Conquer your day with daily search marketing news.
Join Our Newsletter.
Get your daily dose of search know-how.
In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
Copyright © 2024 Search Engine Journal. All rights reserved. Published by Alpha Brand Media.
Digital Marketing & Design by Yellow Falcon