Study Shows Consumers Trust Websites More Than Google My Business – Search Engine Journal

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New research reveals local business websites hold more weight than Google My Business listings when it comes to consumer trust.
A comparison report was put together by BrightLocal examines how consumers use GMB listings, local business websites, and business directories to find information.
Here are some key findings from the report.
When asked which types of local businesses they search for in Google, consumers responded:
When asked which source is expected to have the most accurate and up-to-date contact information, consumers responded:
When asked which features of Google My Business they have used, the top responses were:
When asked how often consumers check local business websites before using a business, the responses were:
When asked what would make consumers less likely to use a local business after visiting its websites, the top responses were:
Data in this study is based on responses from an independent panel of 500 US-based consumers.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, …
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