LinkedIn launches Website Actions to simplify action tracking – Search Engine Land

sel logo
Search Engine Land » PPC » LinkedIn launches Website Actions to simplify action tracking
Chat with SearchBot
Please note that your conversations will be recorded.
SearchBot: I am trained with Search Engine Land content. Ask me anything!
LinkedIn is simplifying action tracking with a new tool called Website Actions.
This new data layer enables B2B marketers using LinkedIn’s Insight Tag to set new conversions, build retargeting audiences and measure campaign impact without the need for additional tracking codes on your website. 
Why we care. It’s now easier to track and attribute website activity because there is no need for complex coding knowledge. This simplification allows for the straightforward creation of ad audiences, improving campaign optimization and boosting conversions.
What is LinkedIn’s Insight Tag? The LinkedIn Insight Tag is a snippet of JavaScript code that loads a small library of functions you can use to track Linkedin ad-driven visitor activity on your website. It relies on LinkedIn cookies, which enable the platform to match your website visitors to their respective LinkedIn member accounts.
Getting started. To start using Website Actions, follow these simple steps:
What LinkedIn is saying. Johanna Kimura, Product Marketing Leader at LinkedIn, said in a statement:
Get the daily newsletter search marketers rely on.
See terms.
Deep dive. Read LinkedIn’s announcement in full for more information.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
Related topics
Get the daily newsletter search marketers rely on.
See terms.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
Available on-demand: SMX Advanced
Available on-demand: SMX Master Classes
Online Nov. 13-14: SMX Next
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
April 15-17, 2020: San Jose
What is PPC – Pay-Per-Click marketing?
5 ways to get PPC and SEO working together
Google Analytics 4 guide for PPC
The Personalization Framework: Building Blocks for Exceptional Customer Experiences
Building Customer Trust and Loyalty: The Power of Consent-Driven Marketing
Turn Your Customer Insights into Personalized, High-Impact Email
Enterprise SEO Platforms: A Marketer’s Guide
Marketing Attribution and Performance Management Platforms: A Marketer’s Guide
Enterprise Customer Experience Management Platforms: A Marketer’s Guide
Fueling the B2B Pipeline for Longevity
Meet your new AI-powered marketing assistant!
Get the must-read newsletter for search marketers.
Topics
Our events
About
Follow us
© 2024 Third Door Media, Inc. All rights reserved.
Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Search Engine Land the leading Search Engine Optimization digital publication.

source