In rocky digital advertising landscape, advertisers reconsider direct mail – Digiday

For a long time, digital marketing was considered the darling of the ball, with granular metric reporting, hyper targeting capabilities and lower price points than its offline counterparts. However, there’s been a shift on the digital front. Google’s third-party cookie (which is finally crumbling) and Apple’s App Tracking Transparency initiative…

How playing offense on sustainability can power e-commerce performance – McKinsey

The business case for marketplace sustainability is now well established: sustainability leaders decarbonize faster, enjoy higher multiples, and see stronger growth in their sustainable product lines.1Prioritizing sustainability in the consumer sector, podcast by Sebastian Gatzer and Clarisse Magnin, McKinsey, August 5, 2021. But how can marketplaces effectively attract customers to…

Small Changes, Big Impact: A Look at What's New In the WordPress Editor – WordPress.com

WordPress.com NewsA handful of small but potent changes to the Site Editor have improved the WordPress.com experience for both you and your visitors. Jeremy AnderbergThe WordPress project team is continuously improving the Site Editor—your one-stop shop for editing and designing your site. The latest batch of updates—Gutenberg 17.4 and 17.5—include…

Amazon Business Model: Revenues & Trends for Retail, Ads, & Technology Units – eMarketer

New data sets, deeper insights, and flexible data visualizations.In-depth analysis, benchmarks and shorter spotlights on digital trends.Interactive projections with 10k+ metrics on market trends, & consumer behavior.Proprietary data and over 3,000 third-party sources about the most important topics.Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and…

Best Free E-Commerce Website Builders in 2023 – NerdWallet

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.So…

Zib Digital on the digital marketing trends to watch in 2024 – Markets Insider

In the ever-evolving landscape of digital marketing, 2024 promises to be a transformative year, marked by exciting developments in technology, shifts in consumer behaviour and innovative industry strategies. Melbourne, Victoria, Australia – December 18, 2023 — As businesses navigate the dynamic terrain of digital marketing in the new year, Zib…