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After putting WordPress vs Webflow head-to-head, our researchers found that WordPress is stronger overall, offering a lower price point, wider selection of templates, and an unbeatable blog functionality. While neither is particularly easy to get started on, WordPress’s interface is slightly more user-friendly, making it a marginally better website builder for beginners.
This isn’t to say WordPress is the best option for everyone. Webflow offers a quality free plan and, if you’re happy to put in the hours, the web builder has fully customizable features and a virtual design assistant. These additions can give users greater control over their creative process, making it better equipped than WordPress for creating bespoke websites.
Ultimately, the best website builder for you will depend on the needs of your business. Read on to learn more about how WordPress and Webflow’s features, ecommerce functionality, and price plans compare. Or, take our 1-minute web builder quiz to receive tailored quotes from these and other top providers.
In This Guide:
WordPress
Webflow
$4/month
$14/month
Best for a blog or publishing site
Best for creative control and advanced design
Find One That Suits Your Needs
WordPress and Webflow are both advanced website-building platforms that require some building and design experience to master. WordPress’s expansive blogging and SEO features and generous plugins make it an ideal builder for digital publications, while Webflow’s granular design customization and responsive templates are great for web designers with no coding experience.
Here’s a quick round-up of how WordPress vs Webflow compare side by side:
WordPress.com is a content management system (CMS) that’s been designed with the needs of bloggers and publishers in mind. It’s wildly popular as the system currently powers a third of all websites.
WordPress.com acts more like a traditional website builder and blogging platform. It includes managed hosting and doesn’t require tons of technical knowledge to get to grips with. On the contrary, WordPress.org is a free, open-source content management system (CMS) that lets users create and manage their own sites, but doesn’t include domains or web hosting in-house.
Pros
Cons
Webflow is a website builder that allows users to create high-performing sites from scratch. It’s a powerful builder – especially when it comes to design and customization. However, it’s not as easy to get started with or as user-friendly as Wix and Squarespace.
Pros
Cons
While both builders both offer reliable free versions, WordPress is a slightly better value than Webflow overall because the average price of its plans is much lower. Not only are WordPress’s web building packages more affordable at $45 per month, its ‘Commerce’ ecommerce plan costs substantially less than Webflow’s mid-tier eccomerce package, Plus ($74 per month), making WordPress better value for online sellers too.
Webflow’s pricing is also notoriously confusing. Unlike with WordPress, businesses using Webflow will need to purchase two separate plans: a Site plan to connect their site to a custom domain, and a Workplace plan to build and manage their site — bumping up its overall price. WordPress won’t be a better deal for every business through, so read on to learn more about each provider’s value.
WordPress offers one free plan and four paid plans: Personal ($4 per month), Premium ($8 per month), Business ($25 per month), Commerce ($45 per month), and Enterprise, which offers custom pricing. The website builder has a very low entry price, and its Personal plan gives users a free domain for a year. This is why we think WordPress’s value trumps Webflow.
However, when compared with our top-rated website builders Squarespace and Wix — which offer quality plans for as little as $16 per month and $17 per month respectively — WordPress’s plans are quite steep. This is why it only receives a value score of 3.2/5 in our research.
Check out how WordPress’s plans compare below:
WordPress
WordPress
WordPress
WordPress
WordPress
WordPress
Free
Personal
Premium
Business
Commerce
Commerce
N/A
$4/month
$8/month
$25/month
$45/month
Custom pricing
Webflow offers five Site plans to help businesses publish and host their website: Starter (free); Basic ($14 per month); CRM ($23 per month); Business ($39 per month); and Enterprise, which offers custom pricing. If you require more than basic hosting, or would like to host your site elsewhere, the web builder also provides five Workspace plans: Starter (free); Core ($19 per month); Growth ($49 per month); and Enterprise, which has bespoke pricing.
There are also three Webflow pricing plans specifically for online stores: Standard ($29 per month), Plus ($79 per month), and Advanced ($212 per month).
You need a Site and Workspace plan to run a business on Webflow, but both types of plans offer free versions that allow you to test out the features for free. However, you will need to have a paid plan to obtain a custom domain, host multiple content editors, and gain access to exporting code. The average price of Webflow’s packages is higher than the industry standard, which is why we don’t view it as offering strong value.
See how Webflow’s pricing plans compare at a glance below:
Basic
CMS
Business
Enterprise
Ecommerce Standard
Ecommerce Plus
Ecommerce Advanced
$14/month
$23/month
$39/month
Custom price
$29/month
$74/month
$212/month
$18/month
$29/month
$49/month
Custom price
$42/month
$84/month
$235/month
50 GB
200 GB
400 GB
400+ GB
200 GB
400 GB
400 GB
Unlimited, but unique daily visitors are capped at 25,000/mo
Unlimited, but unique daily visitors are capped at 100K/mo
Unlimited, but unique daily visitors are capped at 500K/mo
Unlimited, with custom-built unique daily visitor cap
Unlimited, but unique daily visitors are capped at 100K/mo
Unlimited, but unique daily visitors are capped at 500K/mo
Unlimited, but unique daily visitors are capped at 500K/mo
1
3
10
Custom
3
10
15
Not an ecommerce plan
Not an ecommerce plan
Not an ecommerce plan
Not an ecommerce plan
With plugin
With plugin
With plugin
Not an ecommerce plan
Not an ecommerce plan
Not an ecommerce plan
Not an ecommerce plan
N/A
N/A
N/A
N/A
2% (In addition to Stripe or Paypal fees)
None, but Stripe and Paypal fees still apply
None, but Stripe and Paypal fees still apply
Email, M-F during work hours
Email, M-F during work hours
Email, M-F during work hours
Email, M-F during work hours
Email, M-F during work hours
Email, M-F during work hours
Email, M-F during work hours
WordPress’s free plan is slightly more generous than Webflow’s — but there isn’t much in it. Neither free plans offer custom domains, but unlike Webflow Starter, which can only be used by one user to create two unhosted sites, WordPress Free has no page or user limit — making it better suited for smaller teams.
Free plans normally end up costing businesses more in the long run, though. So if you’re interested in boosting your site’s long-term return on investment (RoI) with enhanced SEO features, analytics, and editor access, we’d always recommend opting for paid plans instead.
WordPress beats Webflow when it comes to business features, but it’s not a clean sweep.
Webflow’s design features stand head and shoulders above WordPress’s offering. While WordPress has more pre-designed templates (10,000 vs Webflow’s 1,000), Webflow’s themes allow for more customizability and require less coding to master. This gives Webflow users more creative control over their site.
However, Webflow’s Photoshop-style interface can seem overwhelming at first and will take some time to get used to. This means that while Webflow’s design suite is impressive, it has a steeper learning curve than WordPress.
Both Webflow and WordPress offer a number of blog-specific features like writer profiles, archive options, and social sharing, while only Webflow offers its own CMS plan.
However, WordPress is a blogging platform first with a powerful publishing toolkit that includes commenting features, blog analytics, and integrations with Google Analytics and WordAds. These capabilities are assets to small and mid-size publishers looking to expand their audience, which gives WordPress the edge over Webflow.
If you’re looking to improve your site’s search ranking, WordPress has more potential. Webflow automates lots of its SEO processes, like its meta description creation, which is great for designers with little experience in the field. However, it does lack advanced capabilities like targeted keyword support and its own SEO app.
WordPress, on the other hand, offers a ton of enhanced SEO features, including front-page meta descriptions, custom title formals, and search previews. It integrates with Yoast SEO as well, which is a popular WordPress plugin that offers technical SEO guidance and real-time quality analysis, making it much more suited for larger teams with ambitious marketing strategies.
Webflow’s strength as a comprehensive solution means the most important features are already included in its packages. However, when compared with WordPress — which boasts thousands of plug-in options for anything from SEO and analytics to ecommerce — Webflow’s integration options are limited and many require troubleshooting.
This shouldn’t be an issue for smaller, design-focused teams, but if you’re looking for a builder that can integrate with multiple different domains, you’d be better off using WordPress.
Both website builders let businesses sell online: Webflow uses its central platform, and WordPress through its WooCommerce integration. Webflow is a multi-functional ecommerce builder that lets you fully customize the shopping cart experience and checkout process. Its built-in visual designer feature makes it easier to create an eye-catching site than with WooCommerce. However, if you don’t have any web designing experience Webflow’s interface may take some getting used to.
On the other hand, WooCommerce is easier to navigate than Webflow and doesn’t charge transaction fees for payment gateways. However, businesses will need to use an API to unlock lots of advanced ecommerce features, which is why we think Webflow is the better option for online stores.
Without beating around the bush, neither WordPress nor Webflow offer a great user experience.
After testing WordPress, we found the platform lacked visual cues and contained a lot of tech jargon, which is why we were only able to give WordPress a score of 3.4/5 for usability. However, once the builder is set up, it’s pretty straightforward to use — especially if you have a little coding experience under your belt.
Similarly, Webflow has a cluttered interface that can be overwhelming for beginners. If you’re familiar with web designing or tools like PhotoShop, you shouldn’t find the learning curve too steep.
WordPress’s help and support options are slightly stronger than Webflow’s, but not by much. WordPress.com offers a wide range of online guides, but its 24/7 chatbot is only available to customers on its Premium, Business, or Commerce plans. This is why our research team only scores it a lackluster 2.7/5 for help and support.
Webflow has an online resource library called Webflow University and an email helpline open from 6 am to 6 pm PT, Monday to Friday. Unfortunately though, Webflow lacks a phone and a live chat service, making it less suitable than WordPress for users in need of urgent support.
Truth be said, if reliable support is important to your business, you’d be better off bypassing both of these website builders and opting for a solution like Squarespace instead.
WordPress and Webflow aren’t the only competent builders out there. According to our research, unless you’re a blogger or experienced coder, Wix will likely be a safer bet than WordPress. The builder boasts much stronger website features (4.9/5 vs 2.5/5), and offers a much simpler start.
Similarly, with excellent UX and an impressive design score of 4.7/5, Squarespace will be a better choice for most creative businesses than Webflow. This isn’t to say Webflow should be overlooked entirely.
Check out our table below to see how WordPress and Webflow compare with their competition:
Wix
Squarespace
Shopify
GoDaddy
Hostinger
Site123
WordPress
1&1 IONOS
Jimdo$17/month$15.84/month with code TAKE10$16/month$14.40/month with code “TC10”$29/month $1 for first month
$10.99/month
$2.49/month (79% OFF)
$12.80/month
$4/month
$1/month (first 12 months)
$9/month
Over 800
113
1,000
20
127
188
290
433
Over 100
We take our impartial research and analysis seriously, so you can have complete confidence that we’re giving you the clearest, most useful product recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put ten website builder products to the test across 251 areas of investigation.
Based on years of market and user needs research, we’ve established a website builder testing methodology that scores each product in six main categories of investigation and 33 subcategories; this covers everything from customer feedback to design, ease of use, and more.
When it comes to calculating a product’s final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are simply “nice to have.” After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Learn more about our research.
All things considered, WordPress is a stronger website builder than Webflow — especially for bloggers and publishers. This is because it offers a superior marketing and SEO toolkit, affordably priced plans, and a wider selection of software integrations. However, Webflow is slightly better suited to online stores, and its advanced design features and customization options make it a better choice for experienced designers looking to exert full creative control over their site.
Neither WordPress nor Webflow impressed us when it came to usability or help and support options. So, if you’re new to website building software, we’d advise using more user-friendly alternatives like Wix and Squarespace. Still undecided? Our free website builder quiz can help you narrow down your search by sending you tailored quotes from leading providers.
If you click on, sign up to a service through, or make a purchase through the links on our site, or use our quotes tool to receive custom pricing for your business needs, we may earn a referral fee from the supplier(s) of the technology you’re interested in. This helps Tech.co to provide free information and reviews, and carries no additional cost to you. Most importantly, it doesn’t affect our editorial impartiality. Ratings and rankings on Tech.co cannot be bought. Our reviews are based on objective research analysis. Rare exceptions to this will be marked clearly as a ‘sponsored’ table column, or explained by a full advertising disclosure on the page, in place of this one. Click to return to top of page
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