2024 B2B Marketing Planning Guide Reveals Budget Optimism – Forrester

Now is the time for B2B marketing leaders to take bold action to drive business growth and revenue.That’s the headline of Forrester’s 2024 annual planning research. Our report for B2B marketing leaders reveals opportunities to pull ahead with targeted investments in the initiatives, skills, and technologies that will set them…

Tracking Trends in the Retail Industry | Morning Consult – Morning Consult Pro

To help retail and e-commerce brand leaders identify which consumer shopping behaviors are taking hold and which are not, Morning Consult is tracking shifting consumer e-commerce and retail industry trends through a monthly survey of U.S. adults. Preference for in-store shopping hit a series high in early 2024, and had…

B2B ecommerce to help grow manufacturing, distribution sales in 2024 – Digital Commerce 360

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