Global Retail E-Commerce Sales Will Reach $6.8 Trillion By 2028 – Forrester

Jitender Miglani, Principal Forecast Analyst
Global retail e-commerce sales rose to $4.4 trillion in 2023, up from $1.3 trillion in 2014. In short, that means 20% of global retail sales are now online. By 2028, Forrester forecasts that global retail e-commerce sales will grow to $6.8 trillion and capture 24% of global retail sales. Physical stores will continue to play a significant role: $21.9 trillion of the $28.7 trillion in worldwide retail sales in 2028 will still happen offline.
Although widespread store closures and social distancing during the pandemic turbocharged e-commerce growth, recent years saw a growth reversal as consumers flocked back to physical stores. Looking ahead at 2024 and beyond, we expect that online sales will regain momentum from shopping offers and generative AI initiatives. Global e-commerce sales will be driven by:
Our newly published Global Retail E-Commerce Forecast, 2024 To 2028 report provides historical data going back to 2014 and a five-year forecast of total, online, and offline retail sales in local currencies and US dollars for 40 countries that capture 88% of global GDP.

 
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Stay tuned for updates from the Forrester blogs.
Stay tuned for updates from the Forrester blogs.

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