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Key stat: Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.
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Methodology: Data is from the April 2024 Mediaocean “2024 Retail Advertising Outlook Report.” 117 retail marketing professionals worldwide were surveyed during November 2023 by TechValidate. The survey included insights reflecting input from Mediaocean’s customers and partners, focused on key consumer and technology trends along with projected media investments.
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