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Start your free trial with Shopify today—then use these resources to guide you through every step of the process.
Discover how this popular website-building platform makes it easy to create a site using themes, plug-ins, and simple setup steps.
Start your online business today.
For free.
If you’re browsing a website on the internet, there’s a chance it’s hosted on WordPress. According to some estimates, nearly half a billion websites use WordPress. It’s a popular choice for one big reason: It’s easy to use. Learn how to set up a WordPress site, choose between self-hosted and managed versions, select a domain, customize with themes and plug-ins, and create and publish content for different types of websites.
WordPress is a free, open-source content management system (CMS) that lets you create and manage your own website or WordPress blog. You can build a fully functional WordPress site from scratch, customize it with themes and plug-ins, and publish content easily without extensive technical knowledge.
As of 2024, WordPress is the most popular CMS for creating any website—from simple blogs to extensive portfolios. Whether you want to start a blog, launch a business website, or create a unique online presence, WordPress provides the tools and flexibility to help you build it.
WordPress has two distinct offerings: WordPress.com and WordPress.org. While both provide a platform for creating and managing websites, they differ in terms of hosting, customization options, and associated costs:
WordPress.com is a hosted platform that lets you create a WordPress site without needing a web hosting account. It offers a simplified way to build and manage WordPress websites, with hosting, security, and core updates all handled for you as part of its managed WordPress hosting.
WordPress.com offers a free plan with limited features and WordPress.com branding. Paid plans start at $4 per month (billed annually) for the Starter plan, which includes a custom domain and access to premium themes. Higher-tier plans like the Creator plan at $25 per month and the Entrepreneur plan at $45 per month offer more advanced features.
By contrast, WordPress.org provides the downloadable, open-source software version of WordPress that you can install on your web hosting account. With the self-hosted WordPress.org, you have complete ownership and control over your website and can freely install any plug-ins or themes.
However, you are responsible for handling hosting, security, performance, and WordPress software updates, which requires more technical knowledge compared to the managed hosting on WordPress.com. While WordPress.org is free to download and use, web hosting can cost anywhere from a few dollars to hundreds of dollars per month.
WordPress themes are templates that determine the appearance and layout of your WordPress website. They allow WordPress users to quickly change the look and feel of their websites, making it easy to create professional-looking business websites, blogs, portfolios, or online stores without extensive coding knowledge.
WordPress offers various options, ranging from the default theme that appears when you first install WordPress, to thousands of free and premium themes created by the WordPress community. You can customize your chosen WordPress theme to suit your needs or follow free WordPress tutorials to learn how to create themes from scratch.
WordPress plug-ins are software add-ons that extend the functionality of WordPress sites. Plug-ins allow you to add new features to your WordPress site without writing code. There are over 59,000 free WordPress plug-ins available, covering a wide range of capabilities.
Search the WordPress Plug-in Directory from your WordPress admin dashboard. When evaluating plug-ins to install, look for ones that are popular, regularly updated, compatible with your version of WordPress, and well-rated by other users. That said, be cautious about installing too many plug-ins, which can slow down your site.
Popular types of plug-ins include:
Whether you want to start a forum or launch a site for your small business, WordPress has the tools and flexibility to meet your needs for many different types of websites, including.
Whether you’re a beginner or an experienced user, getting started with WordPress is straightforward. Follow these simple steps to get started:
When deciding on the framework for your website, you have two primary options: use the self-hosted WordPress platform from WordPress.org or opt for the hosted service at WordPress.com.
Choose a domain name that’s memorable and reflective of your brand or content.
When choosing a hosting plan for a self-hosted WordPress site, consider factors like bandwidth, storage, security features, and whether the host has dedicated WordPress support. Ensure the host meets WordPress’s minimum requirements to run the software efficiently.
To use WordPress on a self-hosted basis, install the open-source WordPress software on your chosen web server. Most hosting providers facilitate this with a one-click installation process, letting you quickly set up WordPress and access the WordPress dashboard to manage your website content.
Those opting for a hosted solution can sign up for an account at WordPress.com and choose the right plan. This platform manages all the technical aspects, allowing you to focus on content creation through an intuitive website builder.
After you set up WordPress, pick a theme that suits the style and functionality of your site. Both WordPress.org and WordPress.com offer many customizable themes.
From your WordPress dashboard, choose a theme and start customizing it to match your brand identity. You can change colors, layout, and fonts using the customizer, and see changes in real time.
From the WordPress dashboard, search for, install, and configure plug-ins. To start, consider installing plug-ins for SEO, security, and backups. Each plug-in has unique settings, so take the time to configure each according to your needs. This will ensure your site operates efficiently and securely, improving the user experience and back end operations.
Finally, create and publish your website content—whether it’s a blog post, landing page, or contact form. From the WordPress dashboard, click on Posts to add new WordPress posts or Pages to create new webpages. Use the block editor to add text, images, and other media to your content.
Once satisfied, hit Publish so the world can see your content.
Yes, you can integrate Shopify with WordPress using the Shopify Buy Button or dedicated plug-ins like WP Shopify.
Yes, much like Shopify and Squarespace, WordPress is good for beginners, due to its user-friendly interface and extensive community support.
Yes, WordPress is free to use, as it’s open-source software, but you may incur costs for hosting, domain registration, and premium themes or plug-ins.
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