This is our regularly updated list of trending products to sell online.
Using our proprietary trend-spotting technology, we’ve identified 44 products that are seeing rapid growth (while still being relatively under the radar.)
So whether you’re looking for an untapped niche or a great product to sell on your Ecommerce site, here are the top trending products right now:
5-year search growth: 2,275%
Search growth status: Exploding
Search volume: 74K/mo
Price range: $8-$40
Top countries: US, Germany, UK, Indonesia, France, India
Suppliers: BYBI, Medik8, Balance Me
What is it? Bakuchiol serum is a skincare product infused with bakuchiol, a “plant-based alternative to retinol“. The product is used for its antioxidant properties, which can help reduce skin discolorations and wrinkles.
Several TikTok videos about bakuchiol serum have well over 100K views.
5-year search growth: 400%
Search growth status: Exploding
Search volume: 60.5K/mo
Price range: $1-$25
Top countries: US, Australia, UK, Canada, India, Germany
Suppliers: YogaMedic, MHSY, Sumiwish
What is it? Toe spacers help promote healthy “toe splay”. Specifically, the product fans out the toes to their natural position to help restore shape and realign digits. They are often used to help relieve foot pain and improve balance.
Videos related to toe spacers have received over 2.5 billion views on TikTok.
5-year search growth: 275%
Search growth status: Exploding
Search volume: 180/mo
Price range: $15-$60
Top countries: US, UK, Canada, Australia, Belgium, Denmark
Suppliers: Brainzyme Focus, Neurobalance, VitaVerse
What is it? ADHD supplements are designed to help with inattention, memory loss, mood swings, and cognitive impairment. Some of the most popular ADHD supplements contain omega-3, Iron, magnesium, zinc, vitamin C, and melatonin.
The increased interest in this product category can be mainly attributed to nootropics. Specifically, people are increasingly using nootropics to help with their ADHD. According to Google Trends, searches for this product have increased by more than 2x since 2018.
5-year search growth: 1,125%
Search growth status: Exploding
Search volume: 135K/mo
Price range: $60-$300
Top countries: Netherlands, Norway, Belgium, UAE, Sweden
Suppliers: Kuikma, Dunlop, HEAD
What is it? Padel is a racket sport similar to tennis, squash, and pickleball. However, it’s played in a small, walled-in court. The rackets are much lighter than tennis rackets (and are stringless).
Padel is currently one of the fastest-growing sports in the world (particularly in Europe). This partly explains the growing interest in this product category. TikTok videos about padel rackets have around 20 million views on TikTok.
5-year search growth: 417%
Search growth status: Exploding
Search volume: 33.1K/mo
Price range: $15-$40
Top countries: US, UK, Canada, Australia, India, Philippines
Suppliers: VeganVitality, Elit, Enrichd
What is it? Mushroom chocolate, as the name suggests, refers to chocolates made with mushrooms as one of the primary ingredients. Boosted immunity, lower levels of stress, and better mood are some of the supposed health benefits of consuming certain types of mushrooms.
People increasingly consume dark chocolate because it is a rich source of antioxidants and may help lower blood pressure in certain people. Mushroom chocolate adds mushrooms to the mix in order to produce a snack that may yield numerous health benefits. Mushroom chocolate is also trending due to the increasing popularity of chocolate made with psychedelic mushrooms.
5-year search growth: 7,300%
Search growth status: Exploding
Search volume: 6.6K/mo
Price range: $10-$120
Top countries: US, Canada, Australia, Belgium, Germany, France
Suppliers: Garden of Life, WeightWorld, New Leaf
What is it? Beet gummies, as the name suggests, are gummies containing beet extract or beet juice. Interest in this product category is increasing mainly because of the product’s purported heart health benefits.
Around 400 people have rated these 4.4-star beet gummies on Amazon.
5-year search growth: 1,560%
Search growth status: Exploding
Search volume: 27.1K/mo
Price range: $28-$60
Top countries: US, Australia, UK, Canada, Ireland, Brazil
Suppliers: Vlazom, Amorbella, WiWi
What is it? Bamboo pajamas are organic-based nightwear made primarily from bamboo fiber. This is becoming a popular product largely due to its comfort and the fact that bamboo is considered more eco-friendly than cotton.
Over 75 million people have viewed bamboo pajama videos on TikTok.
5-year search growth: 377%
Search growth status: Exploding
Search volume: 4.4k/mo
Price range: $10-$30
Top countries: US, UK, India, Sweden, Australia, Canada
Suppliers: Garnier, L’Oréal, The INKEY List
What is it? Caffeine eye serum is a water-based treatment that constricts blood vessels around the eyes, which reduces puffiness. Additionally, these serums reduce reactive oxygen species that harm the skin, helping to prevent under-eye bags and dark discoloration.
Google Trends data shows that search interest for “caffeine eye serum” has steadily grown since early 2022.
5-year search growth: 114%
Search growth status: Exploding
Search volume: 60.5K/mo
Price range: $10-$40
Top countries: US, Canada, UK, Australia, Denmark, India
Suppliers: Flex, Softdic, Intimina
What is it? Menstrual discs are insertable, reusable products used during menstrual cycles. Unlike traditional menstrual cups, menstrual discs are designed to be “ideal for period sex”. An increasing number of DTC menstrual disc startups are also accelerating this trend.
5-year search growth: 686%
Search growth status: Exploding
Search volume: 74K/mo
Price range: $20-$80
Top countries: US, UK, Australia, Canada, Netherlands, Sweden
Suppliers: MLOQI, Takezuaa, Ryoizen
What is it? Demand for mushroom lamps is on the rise mainly due to growing exposure on Instagram and TikTok. Several videos mentioning mushroom lamps have gone viral, with around 100 million views on TikTok to date.
Mushroom lamps are also a hot product due to the mushroom-inspired decor trend. This trend is growing to the point that “mushroom lamp” is the second-most and “mushroom decor” is the 10th-most popular suggestion when searching for the word “mushroom” on Amazon.
5-year search growth: 436%
Search growth status: Exploding
Search volume: 8.1K/mo
Price range: $10-$30
Top countries: US, Canada, UK, Australia
Suppliers: Garden of Life, Starpowa, BeLive
What is it? Turmeric gummies are chewable candies containing supplemental turmeric. Turmeric is rich in the compound curcumin, an antioxidant. Turmeric is typically consumed to flavor dishes. However, in supplement form, turmeric is primarily used to reduce inflammation.
The supplements’ popularity on Amazon continues to grow with over 16,500 ratings on BeLive’s turmeric ginger gummies. The product currently averages a 4.3-star rating.
5-year search growth: 411%
Search growth status: Exploding
Search volume: 18.1K/mo
Price range: $15-$35
Top countries: US, India, UK, Canada, Australia, Germany
Suppliers: Mimosu, Replenhair, Kitsch
What is it? Rice water shampoo is made with water produced from straining rice. The practice of washing hair with rice water is 1,000+ years old. It is believed that the inositol found in rice water has repair and protection qualities.
Given the simplicity of the production process, rice water shampoo is often homemade. In fact, many TikTokers have received millions of views on their rice water shampoo videos. Although a growing number of online stores are selling the product.
5-year search growth: 1,150%
Search growth status: Exploding
Search volume: 368K/mo
Price range: $10-$35
Top countries: US, UK, Canada, Australia, Croatia, Singapore
Suppliers: Time Health, Sloent Shrooms, Four Sigmatic
What is it? Mushroom coffee is a blend of mushrooms (lion’s mane, chaga, and rhodiola etc.) with instant coffee. The product is typically consumed to help with immune support and mental focus said to have a medicinal effect.
Searches for mushroom coffee took off in 2022 and related videos have 8 million views on TikTok.
5-year search growth: 300%
Search growth status: Exploding
Search volume: 4.4K/mo
Price range: $10-$30
Top countries: US, Australia, UK
Suppliers: Myvitamins, Vitaldin, Mium
What is it? Caffeine gummies are chewy supplements infused with a plant-based stimulant. Each gummy contains between 40 to 200 milligrams of caffeine.
There have been around 3 million views for “caffeine gummies” on TikTok. And with 75% of Americans consuming caffeine at least once each day, there’s clearly room for continued growth.
5-year search growth: 1,329%
Search growth status: Exploding
Search volume: 90.5K/mo
Price range: $10-$50
Top countries: India, US, UK, Canada, Nigeria, Pakistan
Suppliers: Sadoer, First Lady, Revolution Skin
What is it? Kojic acid serum is a skincare product that contains kojic acid as its active ingredient. It helps to brighten and even out skin tone by reducing the production of melanin, the pigment that causes dark spots and discoloration.
As one of many growing skincare products, kojic acid serum has received a lot of attention on TikTok, garnering over 5 million views on videos related to the product.
5-year search growth: 627%
Search growth status: Exploding
Search volume: 18.1K/mo
Price range: $15-$30
Top countries: US, UK, Canada, Australia, Brazil
Suppliers: Zesty Paws, Fish4Dogs, Arden Grange
What is it? Salmon bites are bite-sized dog treats made from salmon meat and skin. Salmon bites are rich in omega-3 fatty acids, which help support an animal’s skin and coat health.
These are a trending item for pet owners as they’re typically made with few artificial ingredients or preservatives. Fish4Dogs’ finest salmon bites average 4.93/5 from over 200 customer reviews.
5-year search growth: 204%
Search growth status: Exploding
Search volume: 590/mo
Price range: $3-$5
Top countries: India, US
Suppliers: OHMG, Catalyse, MEDAHUMAN
What is it? Ashwagandha water, as the name suggests, is water containing ashwagandha extract. Interest in this product type is increasing because it’s one of the most convenient ways to consume ashwagandha.
Videos related to ashwagandha water have received around 1.4 billion views on TikTok.
5-year search growth: 650%
Search growth status: Exploding
Search volume: 550K/mo
Price range: $8-$25
Top countries: India, UK, US, Australia, Canada, Sweden
Suppliers: Nature Spell, Miaroma, Nikura
What is it? Rosemary oil is a liquid extracted from the rosemary plant. The product is often used in aromatherapy as its smell reportedly reduces stress levels.
But a recent spike in demand is due to another potential benefit: haircare. Searches for “rosemary oil for hair” have surged by around 200% in the last two years. One study found an association between rosemary oil and hair regrowth.
5-year search growth: 8,900%
Search growth status: Exploding
Search volume: 90.5k/mo
Price range: $10-$20
Top countries: US, South Africa, UAE, UK, Sweden, Egypt
Suppliers: HEAD, NOX, Wilson
What is it? Padel balls are tennis-like balls used for the racket sport, padel. Padel has over 18 million players globally – that’s around a quarter of all tennis players. As a result, there’s now a growing interest from investors in the sport.
Demand for this hot product is growing largely thanks to growing interest in the sport itself over recent years. So while still a niche product, the target market for padel balls is likely to increase over time.
5-year search growth: 95%
Search growth status: Exploding
Search volume: 8.1K/mo
Price range: $8-$20
Top countries: US, Canada, UK, Australia
Suppliers: Temu, Timotheus, Callie
What is it? Key fob covers are cases designed to protect a person’s key fob. These covers prevent dirt and dust from building up on the key fob. Plus, they protect the fob from scratches.
However, interest in this product category can be mainly attributed to aesthetics. Specifically, the product is becoming extremely popular among Gen Z thanks to social media. For example, this key fob cover TikTok has around 3 million views.
5-year search growth: 176%
Search growth status: Exploding
Search volume: 40.5K/mo
Price range: $8-$38
Top countries: US, UK, Australia, Canada, India, Ireland
Suppliers: Cavilon, TRUE Skincare, Pacifica
What is it? Barrier cream is a skincare product designed to act as a barrier for the skin. Specifically, this beauty product protects the skin from irritants and drying out.
Increasing online sales of barrier cream are primarily thanks to TikTok, with videos mentioning barrier creams amassing over 45 million views on the platform.
5-year search growth: 733%
Search growth status: Exploding
Search volume: 18.1K/mo
Price range: $20-$85
Top countries: US, Canada, UK, Australia
Suppliers: Love To Dream, Tommee Tippee, HaloSleep
What is it? Weighted sleep sacks are wearable blankets that weigh more than traditional blankets. Some studies have suggested that heavy sleep sacks may help soothe infants who struggle to go to sleep.
The product presumably works by giving babies a sensation that a hand is placed on them. This, in turn, makes them feel secure, which helps calm them down.
Interest in this product category is mainly growing as an alternative to weighted blankets. Allegedly, the risk of suffocation with weighted sacks is lower than with weighted blankets – while the benefits remain almost identical.
5-year search growth: 1,150%
Search growth status: Exploding
Search volume: 9.2K/mo
Price range: $20-$85
Top countries: US, UK, Canada, Germany, Italy, Pakistan
Suppliers: Übbs, Nordic Spirit, Killa
What is it? Nicotine pouches are tobacco-free pouches that people put in their mouths like snus or chewing tobacco. Notably, unlike chewing tobacco, no spitting is required. They’re usually mint or fruit-flavored, and a pack of pouches costs about the same as a pack of cigarettes in the United States.
Studies suggest that nicotine pouches can be used as a tobacco harm-reduction tool. As a result, search interest in the product has grown steadily over the past five years, spiking in late 2022.
5-year search growth: 427%
Search growth status: Exploding
Search volume: 40.5K/mo
Price range: $15-$2000
Top countries: India, US, UK, Canada, Australia, Malaysia
Suppliers: Razer, JLab, JBL
What is it? Gaming earbuds are earphones designed to be used when playing video games. They usually provide high-quality audio along with noise-canceling features.
Over 135 million viewers have watched gaming earbud videos on TikTok.
5-year search growth: 364%
Search growth status: Exploding
Search volume: 201K/mo
Price range: $5-$50
Top countries: US, India, UK, Australia, Canada, Netherlands
Suppliers: HEETA, Stemgro Trichology, Biovene
What is it? A scalp massager is a device used to gently rub the head in order to relieve tension. They come in a variety of forms but tend to be handheld and lightweight.
Scalp massager videos are proving popular on TikTok, accumulating over 2.2 billion views.
5-year search growth: 375%
Search growth status: Exploding
Search volume: 9.9K/mo
Price range: $8-$20
Top countries: US, Australia, UK, Canada
Suppliers: Lenor, Airpure, Fairy
What is it? Scent beads are dissolvable fragrance beads used in laundry detergent. Other terms used to describe this product include “booster scent beads” and “in-wash scent beads”.
Search interest spiked in 2021 and has remained high since. There are over 3,300 posts under #scentbeads on Instagram.
5-year search growth: 229%
Search growth status: Exploding
Search volume: 60.5K/mo
Price range: $7-$20
Top countries: US, India, UK, Canada, Australia, Ireland
Suppliers: Garnier, Revolution Skincare, Beauty Pro
What is it? Under-eye patches are small masks that make the eyes look well-rested by reducing dark circles. These patches often contain high concentrations of ingredients (like hyaluronic acid, retinol, collagen, caffeine, and niacinamide) that improve skin health and appearance.
Videos mentioning the product have over 55 million views on TikTok.
5-year search growth: 520%
Search growth status: Exploding
Search volume: 27.1K/mo
Price range: $10-$100
Top countries: US, UK, Australia, Canada
Suppliers: Daals, Etsy, Mirror Outlet
What is it? Wavy mirrors are irregularly shaped reflective mirrors. These mirrors are trending largely thanks to TikTok. In fact, videos mentioning “wavy mirror” have 4.9 billion views on the platform.
Demand for these products has also seen a spike in the Etsy marketplace. According to Etsy, these mirrors are some of the best products to sell on their platform (they report that searches for wavy mirrors grew 203% in the first three months of 2022).
Ultrafragola mirrors, squiggly mirrors, and asymmetrical mirrors are examples of in-demand wavy mirror styles.
5-year search growth: 3,950%
Search growth status: Exploding
Search volume: 49.5k/mo
Price range: $15-$40
Top countries: US, India, Pakistan, Philippines, UK, Czechia
Suppliers: Cosrx, Vegreen, The Skin House
What is it? Mucin serum refers to skincare serums made from snail mucin (a slime-like bodily secretion produced by snails). The product is gaining attraction because some studies have suggested it helps regenerate and heal damaged skin.
Snail mucin products have gone viral on social media. Videos mentioning “mucin” have around 1.4 billion views on TikTok.
5-year search growth: 77%
Search growth status: Exploding
Search volume: 165K/mo
Price range: $5-$30
Top countries: India, US, Brazil, Poland, Philippines, Italy
Suppliers: Piping Rock, Swanson, Nature’s Answer
What is it? Bacopa monnieri is a herb used in traditional medicine and supplements. It is believed to have cognitive-enhancing and stress-reducing properties.
On Instagram, #bacopamonnieri has over 8,000 posts. And on TikTok, bacopa monnieri is gathering interest with around 5 million views on related videos.
5-year search growth: 124%
Search growth status: Exploding
Search volume: 110K/mo
Price range: $15-$35
Top countries: US, Australia, Canada, UK, India, Netherlands
Suppliers: Modibodi, M&S, Victoria’s Secret
What is it? Period underwear is absorbent panties for use during one’s menstrual cycle.
And they’re currently seeing high demand from consumers: the market for menstrual underwear was valued at $145.6M in 2023 and is expected to grow to $489.19M in 2033 – growing at a CAGR of 12.9%.
5-year search growth: 267%
Search growth status: Exploding
Search volume: 33.1K/mo
Price range: $47-$175
Top countries: India, US, Ireland, South Africa, Philippines, New Zealand
Suppliers: Russel Hobbs, Klarstein, Envie
What is it? A bedroom mini fridge is a smaller version of a normal-sized refrigerator found in most homes.
The initial spike in interest for this product can be attributed to a retro mini fridge made by Frigidaire. Searches for “frigidaire mini fridge” have increased by over 300% in the last five years. This translated into an increased overall interest in bedroom mini-fridges.
Videos mentioning a bedroom mini fridge have over 1.1 billion views on TikTok. This popular mini fridge brings in approximately $80K/month on Amazon.
5-year search growth: 37%
Search growth status: Exploding
Search volume: 1.9K/mo
Price range: $15-$26
Top countries: US
Suppliers: Simple Solution, Oust, Dew
What is it? Pet odor eliminator sprays eliminate or reduce a pet’s urine smell. The initial spike in demand for this product category can be mainly attributed to a startup called Angry Orange (searches for the startup have increased by over 200% in the last five years). However, there are now several pet odor eliminator sprays selling on Amazon.
5-year search growth: 313%
Search growth status: Exploding
Search volume: 1.6K/mo
Price range: $10-$29
Top countries: India, US
Suppliers: Naturium, Simple, Revolution Skincare
What is it? Nicotinamide cream refers to skin care creams that contain nicotinamide, a form of vitamin B-3. The product is used as an anti-aging cream that also helps reduce the signs of acne and wrinkles.
TikToks related to nicotinamide have around 27 million views.
5-year search growth: 1,186%
Search growth status: Exploding
Search volume: 90.5K/mo
Price range: $5-$20
Top countries: US, UK, India, Canada, Australia, South Africa
Suppliers: TIGI, IKT, Wodemate
What is it? Hair wax sticks are hair styling products that come in the form of a stick and are used to create texture, definition, and hold in hairstyles. Hair wax sticks are easy to use, mess-free, and provide a natural-looking finish. They are ideal for short to medium-length hair and can be used to create a wide range of styles, from messy and textured to sleek and polished.
Searches for hair wax sticks took off in early 2022 and they have largely continued their upward trend. TikTok videos related to the product have received around 50 million views.
5-year search growth: 5,900%
Search growth status: Regular
Search volume: 9.9K/mo
Price range: $2-$10
Top countries: India, UK, US, Canada, Indonesia
Suppliers: AbayaTopia, AWRA, Hijab House
What is it? Hijab magnets are small magnetic accessories that are used to secure a hijab in place, replacing traditional hijab pins. They are designed to be lightweight & comfortable and come in different shapes and sizes.
One TikTok video from hijab_house has around 2 million views.
5-year search growth: 6,200%
Search growth status: Exploding
Search volume: 49.5K/mo
Price range: $100-$1,000
Top countries: US, UK, Australia, Canada, New Zealand
Suppliers: Dunelm, Daals, Homebase
What is it? Boucle chairs are a type of chair that is upholstered in bouclé fabric, which has a textured, looped surface. These chairs are most commonly white or cream in color.
On TikTok, boucle chair videos have over 105 million views. DIY boucle chair videos are also gathering momentum on social media.
5-year search growth: 456%
Search growth status: Exploding
Search volume: 22.2K/mo
Price range: $5-$20
Top countries: US, Mexico, France, UK, Netherlands, Colombia
Suppliers: Beetles, Gelish, Claw Culture
What is it? Blooming gel is simply a translucent gel formula similar to that of a nail base coat, which causes any color added over the top to bloom.
Social media is a driving force behind the popularity of blooming nails. Nail art videos have around 79 billion views on TikTok. And riding off the back of that, blooming gel TikToks have over 110 million views.
5-year search growth: 1,800%
Search growth status: Exploding
Search volume: 5.4K/mo
Price range: $10-$100
Top countries: US, Canada, UK
Suppliers: Good Molecules, The Ordinary, Paula’s Choice
What is it? Discoloration serum is a skincare product that treats hyperpigmentation and uneven skin tone.
Videos related to discoloration serum have almost 90 million views on TikTok. While on Instagram, there are over 90,000 posts on discoloration.
5-year search growth: 181%
Search growth status: Exploding
Search volume: 90.5K/mo
Price range: $50-$400
Top countries: US, India, South Africa, Australia, UK, Canada
Suppliers: Duracell, Eco-Worthy, CHINS
What is it? Lithium iron phosphate batteries are a type of rechargeable battery that uses lithium iron phosphate as the cathode material. These batteries have a long lifespan and are often used for demanding applications.
Lithium iron phosphate batteries could claim as much as 47% of the battery market by 2026.
5-year search growth: 733%
Search growth status: Exploding
Search volume: 33.1K/mo
Price range: $10-$40
Top countries: India, UAE
Suppliers: Plum, Oilixia, Glow Recipe
What is it? Plum face wash is a skincare product designed to cleanse and hydrate the face. It typically contains natural ingredients like aloe vera, green tea, and glycolic acid to remove dirt and oil while maintaining the skin’s moisture barrier.
There are around 100 different results for “plum face wash” on Amazon. Plum face wash videos have over 2 billion views on TikTok.
5-year search growth: 153%
Search growth status: Exploding
Search volume: 22.2K/mo
Price range: $5-$15
Top countries: US, UK, Mexico, Australia
Suppliers: Wandy Lashes, Mererke Pretty, Phat Lash
What is it? Lash shampoo is a cosmetic product explicitly designed for cleaning eyelash extensions and natural lashes, which helps maintain lash hygiene.
Lash shampoo’s popularity has been boosted significantly by social media, receiving around 70 million views for related videos on TikTok.
5-year search growth: 820%
Search growth status: Exploding
Search volume: 40.5K/mo
Price range: $10-$500
Top countries: US, UK, Canada
Suppliers: Ickle Bubba, Graco, Cozy N Safe
What is it? A rotating car seat can be rotated to face the rear or front of the car, allowing a child to face the rear longer before transitioning to a forward-facing seat.
There are over 12 million results on Google for rotating car seats.
5-year search growth: 1,011%
Search growth status: Exploding
Search volume: 40.5K/mo
Price range: $20-$100
Top countries: US, UK, Australia
Suppliers: Ellie Vail, Etsy, Seola Jewelry
What is it? Waterproof jewelry is a unique type of jewelry that is specifically designed to be resistant to the damage that can be caused by exposure to water.
Retailers are jumping on the waterproof jewelry trend with around 55 million search results on Google. Everything from necklaces to earrings and rings is attracting attention.
As you can see, the trending products on this list are ideal for selling on Amazon or your own eCommerce store.
Considering how quickly consumer preferences change, we will be keeping this list updated with new products (and fresh data) on a regular basis.
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