Amazon's launching a Shein-like discount section – Morning Brew

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The website where you can buy almost anything for cheap will soon sell a miscellany of goods for even cheaper. Amazon is planning to open an ultra-inexpensive, direct-from-China storefront that’ll compete with increasingly popular bargain sites Temu and Shein, The Information reported this week.
If you can’t beat ’em, join ’em. In Amazon’s strongest-armed response to Temu and Shein yet—one that resembles its competitors’ tactics—the e-commerce giant’s forthcoming bargain section will sell China-made goods that are largely under $20, ranging from clothes to weights to gua sha facial tools (but nothing edible or liquid).
Because the packages will ship straight from China to your door (rather than as part of a larger shipment that stops at a US warehouse first), they could take advantage of the de minimis exemption—a much-criticized loophole that nixes import tariffs on individual foreign cargo valued at <$800 (which Temu and Shein both use).
TikTok is another concern: ByteDance’s brain-rot service will run a TikTok Shop sale beginning on July 9, the platform announced yesterday…two days after Amazon said Prime Day would be July 16 and 17.—ML
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