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October 20, 2023
Branding is more than striking the right creative note.
The rise of the internet and digital marketing has unleashed new possibilities for brand marketers. Before the internet, brands were built in boardrooms and involved mass advertising to reach the public.
Now? It’s easier than ever to learn who your target audience is and what they think of your brand using technology like brand intelligence software. Brands have immediate access to customers through social media channels, email marketing, and other digital platforms.
But that immediate access also comes with increased competition. It’s easier for buyers to research their favorite brands before they buy. And the concept of brand loyalty has wavered as customers have more purchasing options.
If you’re looking to master the art of building a great brand, then understanding how customers perceive brands is crucial. Let’s look into some of the most important branding statistics.
Before you can jump into the nitty gritty of how a brand impacts each part of your business, it’s important to understand the branding landscape. Here’s a snapshot of the current branding ecosystem and what you’ll need to do to stand out.
of organizations have brand guidelines, but only 30% enforce them consistently.
Source: Marq
Does your branding strategy need to change depending on your audience? You bet. Business-to-business (B2B) brands are starting to see a shift in how consumers research and purchase products. If you manage a B2B brand, check out these statistics to see how you stack up.
was the total B2B brand advertisement spend in 2022 amounted, expected to reach $37.7 billion in 2024.
Source: Statista
Marketers at business-to-consumer (B2C) companies face a unique challenge when creating their brand. B2C customers value personalization and customer experience when choosing which companies to do business with. Here’s a look at some of the top B2C branding statistics your team needs to know.
of shoppers say they need to buy from a brand five or more times before they consider themselves loyal.
Source: Yotpo
Think your employer brand only affects revenue? Think again. Your employer brand can impact everything from your online reputation, employee retention, and the kind of candidates applying to work at your company.
of talent acquisition managers believe employer branding plays a significant role in the ability to hire top talent.
Source: Zipdo
Building your personal brand is much different than building a corporate brand identity. Whether you’re a solopreneur, a freelancer, or just someone looking to make a good impression, these personal branding statistics can help guide you.
of recruiters consider personal branding important when evaluating job candidates.
Source: The Manifest
Do things like colors and logo design really impact your brand image? Can the right font make or break your sales goals? While branding is so much more than just the visual elements, there’s evidence to suggest the aesthetics of your brand can impact your business.
of Fortune 500 companies use the color blue in their logos.
Source: Website Planet
Looking for a way to promote your brand to the masses? Social media, search engine optimization (SEO), content marketing, and other digital marketing tactics can be the best way to cut through the noise. But before you start building your online brand presence, be sure to check out these statistics for guidance.
of consumers use social media to conduct research about new brands.
Source: Tintupt
Customers are increasingly looking to do business with companies that give back to the community and offer increased levels of transparency. But how much do these efforts really impact your bottom line?
of consumers expect personalized responses when they reach out to brands on social channels.
Source: Sprouts Social
Sources:
As long as there are businesses creating products, branding will continue to arguably be the most important aspect of marketing. If one main point was made clear from these statistics, it’s that every consumer group has a different preference. Ensure you fully understand who your target market is before you begin branding your products and services to appeal to them.
Need help in kicking your brand into high gear? Contact the best branding agencies to develop the most effective strategies for your business.
Use the best brand intelligence software to track your branding efforts smartly.
Lauren Pope is a former content marketer at G2. You can find her work featured on CNBC, Yahoo! Finance, the G2 Learning Hub, and other sites. In her free time, Lauren enjoys watching true crime shows and singing karaoke. (she/her/hers)
Use the best brand intelligence software to track your branding efforts smartly.
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