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Published: Jun 5, 2024, 9:11am
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The best WordPress alternatives pack a full range of website design, blogging and online sales tools into one easy-to-use platform. Unlike WordPress, which requires many moving parts and ongoing upkeep, many WordPress competitors handle important technical details such as platform updates and security for the Australian user base. Most WordPress alternatives also have a far smaller learning curve than WordPress, so you can launch your site quickly and focus on growth.
Forbes Advisor evaluated dozens of website platforms with features that rival WordPress to bring you this ranking of the best WordPress alternatives for 2023.
The Forbes Advisor Small Business team is committed to bringing you unbiased rankings and information with full editorial independence. We use product data, strategic methodologies and expert insights to inform all of our content and guide you in making the best decisions for your business.
We reviewed several website builders using a detailed process to help you find the 10 best WordPress alternatives. Our ratings consider factors that included the affordability of pricing plans, the number of available features with each plan, customer reviews and a review by our panel of experts. All ratings are determined solely by our editorial team. Note that many WordPress alternatives take payment in US dollars so we have provided conversions in Australian dollars where relevant, but these prices are subject to fluctuating currency movements and are accurate as of May 11, 2023.
Featured Partners
1
Wix
On Wix’s Secure Website
Starting price
From $15 per month
Drag-and-Drop Editor
Yes
Standout Features
Free plan available, 900+ designer-made templates
2
Shopify
On Shopify’s Secure Website
Pricing
$56 AUD to $575 AUD
Free trial
Free for three days, then $1 for one month
Term lengths
Month-to-month, annual
3
IONOS
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
Free to $26 AUD
per month
Yes
Yes, included in free plan
Free to $26 AUD
per month
Yes
Yes, included in free plan
Weebly tops our list of WordPress alternatives because it packs a drag-and-drop website builder, versatile e-commerce store and impressive blogging tools into a beginner-friendly platform. Best of all, you get all of this even in the free plan, making Weebly completely risk-free if you want to try it on for size.
With more than 50 free, mobile-friendly website themes, you can set up a Weebly website in a matter of minutes, with no coding or design experience required. The drag-and-drop editor lets you customise your site header and footer easily, plus create pages and blog posts that feature videos, photos, galleries, online forms and more. Social media integrations make it easy to share and sell on Facebook, Instagram and other sites. You can also swap out Weebly themes without losing your site content, unlike some other website builders.
Are you looking to sell products or services or launch an online membership site or educational portal? You can build virtually any type of web-based business using Weebly thanks to apps that expand its built-in e-commerce features. Plus, Weebly is owned by Square, so you can connect online and in-person sales seamlessly using Square POS.
Who should use it:
Weebly delivers everything startups, budget-minded and growth-focused entrepreneurs need to launch an attractive website and grow their business. Its modern themes, simple editing tools and fully managed platform lets users focus on business instead of website fixes and updates.
Free to $US24.96 ($37 AUD)
per month
Yes
Yes
Free to $US24.96 ($37 AUD)
per month
Yes
Yes
GoDaddy is hands-down the quickest way to launch a website to market a business or sell products. Answer a few questions about your business needs and GoDaddy gives you a ready-to-launch website, complete with stock images. Add your contact details and promotional content and you’re ready to go. You can also swap out templates and customise your look anytime in the site editor.
GoDaddy’s free Website+Marketing plan is quite a good deal. It includes website hosting, 20-plus customisable theme options, drag-and-drop editing and a nice set of blogging tools. You can also connect your own domain name, accept online payments, take appointment bookings and market via email and social media.
Adding e-commerce to a GoDaddy website starts at $US24.95 ($37 AUD) per month, paid annually, and includes selling on Amazon, Etsy, eBay, Facebook and Instagram. Plus, you get advanced search engine optimisation (SEO) tools, appointment setting and advertising features on paid plans. GoDaddy even lets you check out advanced tools for seven days when you create your starter site.
Who should use it:
Anyone who wants to launch a free, modern, mobile-friendly website in a few minutes should try the GoDaddy website builder. It’s ideal for side gigs, startups and small businesses that want to begin with a free website now and perhaps add an online store and advanced sales and marketing tools down the line.
Free (open-source software); hosting from $US1 ($1.50 AUD) to $US16 ($24 AUD) per month
Yes
Yes
Free (open-source software); hosting from $US1 ($1.50 AUD) to $US16 ($24 AUD) per month
Yes
Yes
Drupal is a highly customisable WordPress alternative that supports virtually unlimited functionality and design flexibility. Drupal drives some of the biggest names on the internet, including major news outlets, e-commerce megastores and institutional websites. Drupal’s free open-source CMS is similar to WordPress in many ways. You choose your own hosting service and add design themes, plugins and modules to drive design and functionality. And along with WordPress, hosting, themes and plugins all add to Drupal’s initial and ongoing costs.
Drupal and WordPress differ greatly in terms of ease of use and the need for developer expertise. With plug-and-play design themes, page builder tools and informative tutorials, even rank beginners can tackle the WordPress learning curve fairly quickly. Not so with Drupal. Launching a workable Drupal website requires custom coding, which adds costs for non-technical users. Plus, customisations and updates typically require coding know-how, even after setup.
That said, Drupal’s blogging tools make content creation and management easy, making it ideal for large teams of contributors on news or e-commerce websites. It also tops WordPress in terms of security features, making it popular for financial and governmental websites.
Who should use it:
Drupal is ideal for web developers and designers who want a powerful, secure, blank-slate web platform. It’s also a good choice for fast-growing or enterprise-level online businesses that want unlimited scalability and functionality.
$16 AUD to $52 AUD
per month
Yes
Yes
$16 AUD to $52 AUD
per month
Yes
Yes
When it comes to modern, mobile-friendly website designs with professional flair, Squarespace leads the pack. Squarespace provides more than 100 website templates and all can be customised with Squarespace’s feature-packed drag-and-drop editor. Most templates feature bold, minimalist styling, making Squarespace ideal for creatives and influencers who want a website geared for visual impact.
Squarespace is an all-in-one platform with a full array of affiliate blogging, services marketing and e-commerce features. The base plan is ideal for personal or affiliate blogging and influencer marketing, but it doesn’t include the online store. E-commerce plans range from $34 AUD to $52 AUD per month and include merchandising, marketing and store management features that rival top WordPress alternatives, including Shopify.
Squarespace also delivers an impressive set of SEO tools on every plan level, making it one of the most SEO-friendly WordPress alternatives. Plus, all Squarespace websites feature accelerated mobile pages (AMP), so your site pages, shopping features and checkouts look great and work lightning-fast on tablets and mobile phones.
phones.
Who should use it:
Squarespace is the top blogging and online sales platform among creatives, influencers, photographers, fine artists, musicians and handmade brands.
US $39 ($58 AUD) to US$399 ($590 AUD)
per month
Yes
Yes
US $39 ($58 AUD) to US$399 ($590 AUD)
per month
Yes
Yes
Shopify provides everything the startup or serious online seller needs and does it all in one tidy package. All Shopify store plans include a feature-packed online store that supports unlimited products, orders and customers. Store plans also support multichannel sales on Facebook, Instagram, Pinterest, Amazon, eBay and more, plus connect online and in-person sales seamlessly via its mobile and retail POS systems.
For those who don’t need a full online store, Shopify Lite lets you sell on your own blog or website using a buy button for only $US5 ($7 AUD) per month, plus sell in person using the Shopify mobile POS app.
Shopify’s store marketing and management tools help you manage every aspect of your business, from inventory tracking across all sales channels to automated email marketing and detailed sales reports. Shopify also supports all types of sales, including physical, digital and custom-order goods, services, online courses, memberships and more.
You can choose from nine free Shopify store themes or shop premium themes with advanced designs and features. These start at $US180 ($266 AUD) in the Shopify theme store and at $US17 ($25 AUD) on theme marketplaces, such as ThemeForest. You can also customise your theme colours and fonts, edit product page layouts and build your own store information pages and blog posts using a drag-and-drop editor.
Who should use it:
Shopify is best for serious e-commerce sellers or retail merchants who want to expand into online sales and connect sales across all channels and locations seamlessly.
$15 AUD to $39 AUD
per month
Yes
Yes
$15 AUD to $39 AUD
per month
Yes
Yes
With Wix, cookie-cutter websites are outdated. Wix users can choose from more than 800 professionally designed website templates and customise every element using an advanced drag-and-drop editor.
You can also get a unique website in minutes using Wix ADI, the AI-driven designer. Answer a few questions, add features, such as bookings and online chat, select a look and Wix will deliver your website, complete with eye-catching photos. You can also import your web content from an existing website or other documents to speed up your launch.
With seven website, blog and e-commerce plans, Wix’s pricing structure is a bit complex. All include a custom domain name, secure hosting, data backups and features, such as online bookings and calendars. However, only the top-tier $39 AUD per month e-commerce plan gives you unlimited storage. If you’re building a large blog or online store, you may run into storage limitations on Wix’s lower-tier website and e-commerce store plans.
A free version is available, but users who select this option will have to deal with Wix’s ads on their site. We highly recommend signing up for a paid plan for a more professional look.
Who should use it:
Wix websites are beautiful and easy to customise for start-ups and service providers. Plus you get free add-ons, such as online appointment calendars ideal for service providers, on every plan. It’s also easy to upgrade Wix websites to online stores. However, its e-commerce plans are pricey compared to other WordPress alternatives.
$US2.99 ($4.47 AUD) per month
Four-year lock-in plan
Yes
Yes
$US2.99 ($4.47 AUD) per month
Four-year lock-in plan
Yes
Yes
Hostinger packs a tonne of features into very economical website and e-commerce plans. Every tier delivers unlimited storage and bandwidth, more than 100 free templates, a drag-and-drop editor, domain name, advanced SEO features and a full suite of AI-driven tools. With website plans starting at $US2.99 ($4.47 AUD) per month, Hostinger offers great value. However, the lowest introductory price requires a prepaid two-year contract. One-year and month-to-month plans are more expensive.
Setting up a Hostinger website, blog or online store is a breeze. Select a template, add your marketing copy, products and contact information and you’re ready to launch. You can also build a site template from scratch or edit any preset template using the intuitive drag-and-drop editor.
If you don’t have a logo, slogan or marketing content ready to go, Hostinger’s AI generators help you quickly fill in all of the blanks. Admittedly, the AI-generated content that Hostinger produces is rather primitive and requires some editing. However, it’s a good starting point for quickly creating blog posts and page content if writing isn’t your forte.
Who should use it:
Hostinger is ideal for anyone thinking of starting a personal blog, marketing website or online store. It’s extremely beginner-friendly, easy to expand and offers a terrific assortment of templates. It is great value if you don’t mind prepaying for a two-year plan, plus it tops the list of WordPress alternatives for overall AI features.
Free, $20 AUD or $518 AUD
per month for individuals and small teams
Yes
No
Free, $20 AUD or $518 AUD
per month for individuals and small teams
Yes
No
CMS Hub is a blog and website builder by HubSpot that seamlessly integrates into HubSpot’s full suite of digital marketing and sales tools. This is a major selling point since few WordPress competitors deliver a full suite of social media, email, CRM, sales funnel and lead generation tools in one package. As a unified platform, CMS Hub makes it easy for Australian businesses to tailor a seamless user experience across blogs, landing pages and customer portals.
CMS Hub users can deploy a website with a full-featured blog, plus create stand-alone landing pages for targeted marketing funnels. CMS Hub’s design templates are easily customised with videos, photo galleries, hero images and more using its simple drag-and-drop page builder. CMS Hub doesn’t have a standard online store, though you can accept online payments for services and memberships via HubSpot Payments.
HubSpot offers free limited-feature accounts for its various tools, including CMS Hub. The Starter-level bundles meet most business needs for low monthly fees, or you can just pay for the features you need with à la carte pricing.
Who should use it:
CMS Hub is ideal for online businesses that focus on lead generation, sales funnel engagement and social media and email marketing. Membership and subscription-based businesses can also use CMS Hub, but it doesn’t support shipping-based e-commerce sales.
Free to $US212 ($313 AUD)
per month
Yes
Yes
Free to $US212 ($313 AUD)
per month
Yes
Yes
Webflow is an all-in-one web platform with extraordinarily versatile and user-friendly design tools. Unlike most WordPress alternatives, Webflow offers near-total design freedom, thanks to dynamic modules and next-level drag-and-drop tools. Within minutes, rank beginners can create a Webflow website, apply a modern design theme and start crafting fully customised web pages—all without a line of code.
What sets Webflow apart from other WordPress competitors is the ease with which you can build a WordPress-like website. WordPress design is endlessly versatile, but only if you have the right themes, page builders and plugins installed, and know how to use them. Webflow packs everything into intuitive tools, so users can easily craft unique pages with dynamic galleries, animated sections, scrolling features and much more.
Webflow plans include e-commerce tools, online payments, lead-gen forms, hosting, security and SEO controls. It also supports multi-contributor workspaces, which is a plus for managing web design teams. However, Webflow provides very limited support. Once that improves, Webflow should rank higher in our list of WordPress alternatives.
Who should use it:
Anyone who wants to build a dynamic, highly customised website for a business, blog or e-commerce store should consider Webflow. However, be ready to tap into YouTube for help if you get stuck, because customer service is lacking according to many users.
Free
Yes
No
Free
Yes
No
Blogger was launched more than 20 years ago and remains one of the most popular blogging platforms for both personal and small business users. Blogger is owned by Google and is one of the free services they actively support. If blogging is your focus, Blogger is worth a look. Users enjoy easy setup and maintenance, customisable templates, SEO tools, comment controls, multiple contributors and monetization opportunities.
Any beginner can set up a Blogger blog, connect a domain name, select and customise a template and begin blogging in under an hour. You can change your template at any time, plus add custom looks and features to some or all of your posts and pages. Blogger also lets you group posts by topic, called labels and display these as menus using the gadget feature.
Unlike other WordPress alternatives, Blogger doesn’t offer built-in e-commerce features to manage products, payments, orders and customers. Users and small businesses looking to monetise Blogger typically turn to affiliate marketing and Google AdSense ads. However, you can turn Blogger posts into sales pages by embedding buy buttons from e-commerce platforms, such as Shopify and Ecwid.
Who should use it:
Blogger is ideal for anyone wanting to share ideas and gain an audience through blogging. It’s also a nifty no-cost WordPress alternative for those looking to make money from blogging via affiliate links, ads or buy-button embeds.
According to the global website statistics firm W3Techs, WordPress powers 43% of websites worldwide, and that’s no surprise. In terms of versatility, scalability, cost and relative user-friendliness, WordPress is one of the best website builders on the market today. Whether you need a personal blogging platform, basic business website, an e-commerce store or a content marketing powerhouse, you can do it with a WordPress website.
However, WordPress’ impressive power and versatility come with three distinct downsides.
1. Learning curve: It takes time to understand how WordPress design themes, page builders, navigation and plugins combine to create a functional website. Plus, each new addition to your WordPress stack is another element to learn.
2. Unpredictable costs: It’s hard to predict the actual cost of building and maintaining a WordPress website over time because of all the moving parts. Reliable hosting comes with monthly or annual fees, and adding design themes, page builders and plugins can increase overall costs as well.
3. Ongoing upkeep: WordPress websites are never set-and-forget. Ongoing maintenance and updates are always part of the process with a WordPress website.
In many cases, WordPress alternatives can be a better choice for business websites, online stores and blogs. Most WordPress alternatives are incredibly user-friendly, with plug-and-play designs that let you quickly launch modern, functional websites. They also have set pricing, so you always know your costs. Finally, most WordPress competitors maintain the technical side of the platform, so you can focus on building your website and business.
WordPress works for millions of users, but is it right for your unique needs? These pros and cons can help you decide if WordPress is the top pick, or if a competitor might be a better fit.
On the pro side, WordPress websites can be economical compared to the costs of many WordPress competitors. You can even find free WordPress hosting for basic blogs, business websites, artist or writer portfolios and simple e-commerce stores. However, WordPress costs quickly add up if you need hosting with added storage and security, advanced design themes, user-friendly page builders and plugins to boost functionality.
Once you move beyond the free basics on a WordPress website, you can expect to spend anywhere from $5 AUD to $75 AUD or more per month, on average, depending on the hosting, themes and plugins you use. These costs can be pros or cons, depending on your needs versus what WordPress competitors offer in the same price range. So, carefully review competitors’ features and costs to see which delivers the best value.
If a web platform’s learning curve is too big, you’ll never get your project off the ground, which can be a con for WordPress. However, if you’re willing to brave the learning curve, WordPress websites allow more customisation, expansion and scalability than all-in-one platforms. That’s a definite pro for choosing WordPress.
Ultimately, you need to decide if WordPress’ versatility is worth the learning curve, or if a simpler platform can meet your needs with less setup and maintenance.
If affiliate blogging or content marketing is your goal, WordPress’ content management system, SEO-friendly framework and versatile affiliate plugins are significant pros. It also supports unlimited contributor accounts, something few WordPress blog competitors can match. That’s a pro for blog-based news outlets and other team-generated content sites.
The WordPress learning curve is the only real con in terms of blogging, and where user-friendly blog platforms gain an edge over WordPress.
Thanks to its plugin-powered versatility, you can sell virtually anything you can dream up on a WordPress website. That’s a major pro for any business looking to sell online. E-commerce plugins such as WooCommerce, Easy Digital Downloads and MemberPress enable all types of sales, from physical products that ship to digital downloads, virtual services, online courses and subscriptions.
Once again, the con of using WordPress for e-commerce is its learning curve. E-commerce plugins are one more thing to learn, implement and maintain in your WordPress stack. You’ll also spend time shopping for the right plugin for your sales needs. Most WordPress competitors support a full range of e-commerce sales, though sales features typically require paid plans.
WordPress offers several clear pros and some notable cons. Despite its versatility and popularity, there are times when a WordPress alternative offers a better solution.
Do you need to know your costs at all times? If so, a WordPress competitor with set price plans, such as Shopify, Wix or Squarespace, can be the better fit.
Unlike all-in-one platforms with set plan tiers, features and costs, WordPress costs fluctuate based on your hosting, theme and plugin choices. It’s easy to purchase elements as you build or expand, and before you know it, your average costs can be double, or more, than you’d pay to launch and run your website on an all-in-one platform.
Do you prefer to launch a website quickly and avoid pesky ongoing upkeep? If so, intuitive and user-friendly WordPress alternatives including Wix, Squarespace, Hostinger and even Webflow might be the ideal fit.
These WordPress alternatives pair modern plug-and-play themes with intuitive drag-and-drop design tools to deliver a smaller learning curve, quicker setup and less upkeep. Along with most WordPress competitors featured here, these platforms make it easy to run an attractive website with minimal fuss.
Would you rather put time into writing rather than website setup and upkeep? If so, a simple blogging platform, such as Blogger, might do the trick.
Even a simple WordPress blog requires some work in initial setup, plus ongoing maintenance to keep everything running smoothly. If you prefer to simply get your words out there, a basic blogging platform is all you need. To combine a website with robust blogging, SEO and social media features, Squarespace, Weebly, CMS Hub and Wix are top WordPress alternatives to consider.
Does managing sales, operations and customers take priority over website upkeep? If so, WordPress alternatives with built-in store features let you focus on business rather than technical details.
Adding sales features to WordPress requires one or more e-commerce plugins, and choosing, setting up and maintaining these is a task. Platforms with built-in store features can be far easier to implement and maintain. Plus, top names such as Shopify, Weebly, Wix, Webflow and Squarespace provide integrated sales, marketing and shipping tools to streamline daily tasks.
Featured Partners
1
Wix
On Wix’s Secure Website
Starting price
From $15 per month
Drag-and-Drop Editor
Yes
Standout Features
Free plan available, 900+ designer-made templates
2
Shopify
On Shopify’s Secure Website
Pricing
$56 AUD to $575 AUD
Free trial
Free for three days, then $1 for one month
Term lengths
Month-to-month, annual
3
IONOS
On Ionos’s Secure Website
Starting price
$US1 or $1.50 AUD per month for the first six months, then $US18 per month or $27 AUD
Drag-and-drop editor
Yes
E-commerce in entry-level plan
Yes, as an add-on
To determine the top WordPress alternatives, Forbes Advisor compared several factors, including price, ease of use, blogging and e-commerce features, SEO tools, theme options and site customisation. We also considered each platform’s reputation, number of active users and user reviews.
Here are the primary criteria used to find and rank the best WordPress alternatives.
In terms of cost, we considered the availability of free plans and discounts and overall costs across all plan tiers. We also examined each platform’s features at various plan levels and the apps and third-party integrations available to expand functionality to match WordPress websites. This accounted for 20% of our weighted scoring.
To determine which hosts offer the best value for the price, we considered which features are included, from storage and bandwidth limits to social media and email marketing tools to mobile responsive websites, drag-and-drop templates, the inclusion of a free domain name, SSL certificates and more. We weighted features at 35% of our total score.
To get a sense of which platforms best deliver on promises and user expectations we looked at user reviews. We looked at what users had to say on third-party review websites, focusing on those reviews left for providers that were at least 3.5 out of 5 on each site. These accounted for 15% of the total score.
Our panel of experts considered the customer service options provided at different plan levels along with the reputation, awards and recognitions earned by each platform. Based on our own first-hand experience with each of the providers, we gave each WordPress alternative a score across usability, features, value, and support. With these metrics, we then weighed and scored each of the leading WordPress alternatives to find the overall best. This expert analysis made up 30% of the total score.
We’ve outlined the top WordPress alternatives for 2023 above in terms of website builder features, e-commerce and online sales options and blogging and SEO tools. In our analysis, Weebly came out on top.
WordPress has a large learning curve and beginners will need to learn quite a bit about the platforms to launch and maintain a website, blog or online store. WordPress websites can also be pricey when you consider hosting, theme and plugin costs. The WordPress alternatives reviewed above can offer similar functionality without the learning curve or added costs.
With so many WordPress alternatives available in 2024, learning WordPress may not be worthwhile. WordPress takes a while to learn, requires ongoing upkeep and tends to cost more to operate over time. Most small businesses and side gig startups can build, launch and run a stylish and modern website, blog or online business faster, easier and for less using one of the WordPress alternatives listed above.
WordPress is free open-source software that costs nothing to use out of the box. However, WordPress costs for website hosting, design themes and plugins can add up. Small Australian businesses and affiliate bloggers typically spend around $5 AUD to $10 AUD per month running a WordPress website. There are free basic hosting plans, but most users opt for paid hosting with added storage and features for around $10 AUD to $59 AUD per month. You can also find free WordPress themes, page builders and plugins. However, tapping into advanced features adds one-time, monthly or annual costs.
Weebly offers a free plan that includes a free SSL certificate, and the ability to add third-party embed codes, capture leads, manage inventory, accept coupons, add your Instagram feed and get chat and email support.
WordPress is considered a secure CMS platform, but only if you use a reliable hosting provider that implements security and updates on its web servers. You can further boost WordPress security by adding virus and malware plugins, installing only trusted plugins and keeping your plugins, themes and WordPress install updated to the latest versions. Using strong WordPress user passwords and two-factor authentication helps prevent hacker attacks as well.
WordPress.org is where you can download free WordPress software if you want to host a website on your own server. However, WordPress.org does not host websites. To set up a free WordPress website or blog, you can get a free hosting account on WordPress.com. For added security, storage and site speed features, consider a paid account with a top-rated WordPress hosting provider. These start at around $5 AUD per month.
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Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes eCommerce startups and growth, SMB operations and logistics, website platforms, payment systems, side-gig and affiliate income, and multichannel marketing. Krista holds a bachelor's degree in English from The University of Texas at Austin and held senior positions at NASA, a Fortune 100 company, and several online startups.
