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Written by Jacqueline Zote
Published on February 14, 2024
Reading time 7 minutes
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Whether it’s at the start of the year or the end of a quarter, your social media strategy needs a constant refresh based on the latest trends and data. A tactic that works today may no longer be as relevant a year down the line. This makes it crucial for marketers to stay up to date with the latest data points and statistics involving social media. To start with, you’ll need the latest social media demographics to update your strategy for 2024.
With more networks available than ever before, you need to spend your time and budget wisely. Specifically, you should focus on where your customers are.
Check out the latest social media platform demographics so you know where to focus your efforts in 2024.
Demographic data shows you which social media channels to prioritize in your strategy. It reveals where your target audience is and, in the process, which platforms are best for conducting market research.
Want to know which apps are up-and-coming? Curious about new opportunities to cross-post your content? Worried that a network might be “dying?”
We’ve got you covered.
Below, we give you a platform-wise breakdown of must-know social media demographics for 2024 (and beyond). These numbers come from the latest research and social media statistics available at the time of writing. They highlight the facts about social media that could inform how you approach each platform.
And as a bonus, we’ve also highlighted strategic takeaways for each network to guide your social marketing strategy.
Before we get started, here’s a quick summary of a few key insights.
Facebook continues to be the most used social media platform.
Below is a breakdown of social media usage by age range:
Source: Statistia
Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. In terms of daily time spent on social media, Gen Z tops the list with 35% using it more than two hours a day.
Source: McKinsey
YouTube is the most used social media among Gen Z.
Source: Statista
Learn more about other vital Facebook statistics to prepare your 2024 strategy.
Learn more about other vital Instagram statistics to prepare your 2024 strategy.
Source: Insider Intelligence
Learn more about other vital TikTok statistics to prepare your 2024 strategy.
Learn more about other vital Twitter statistics to prepare your 2024 strategy.
Learn more about other vital YouTube statistics to prepare your 2024 strategy.
Learn more about other vital LinkedIn statistics to prepare your 2024 strategy.
Source: Statista
Learn more about other vital Pinterest statistics to prepare your 2024 strategy.
Source: Statista
The above demographics of social media platforms come from generalized data across billions of users. As such, it serves as a starting point for brands looking to prioritize their social platforms.
We recommend looking into the demographic data from your own social presence to see how it compares to the averages above.
As you gear up for a successful 2024, make sure to use our free social media templates to organize your efforts.
Jacqueline Zote
Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.
Read all articles by Jacqueline Zote
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