To register for this event, you will need to log into your IAB.COM account.
If you do not have an IAB.COM account, please follow the directions below:
IAB’s second annual Connected Commerce Summit: Retail Reimagined will take place on September 17 & 18, 2024 live in New York City!
The Retail Media ecosystem has expanded rapidly. Influencers, shoppable ad providers, data partners all impact the future of commerce and have a story to tell.
The Connected Commerce Summit: Retail Reimagined will bring together leading executives across the commerce ecosystem for exclusive keynote presentations, peer-to-peer discussions, and engaging breakout sessions.
With more than 25 years of experience in media & entertainment and advertising technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Paul joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio In-Store advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. After the company’s recent integration with Mood Media, Paul was promoted to SVP of Retail Media and Partnerships, where he works to evangelize and innovate the In-Store segment of Retail Media.
Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.
Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.
Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.
Kavita leads Commerce Activation and Strategy at dentsu, delivering customized solutions for advertisers navigating through the ever-changing Retail industry. Kavita believes in developing holistic omnichannel strategies that prioritize the customer experience and journey. Her focus at Dentsu is strategic consulting, educating advertisers about the intersection of traditional and retail media networks, developing best-in-class partnerships and tech stacks, and ultimately creating positive customer experiences and driving business outcomes.
Kavita has broad retail and omnichannel commerce experience, with roles across Product Buying/Planning, Corporate Strategy, Merchandising, Product Development, and Retail Media. Prior to dentsu, Kavita consulted various companies across industries such as Softlines, CPG, Toys, and Beauty on how to successfully build infrastructures and product lines for long-term success in their e-commerce channels. Additionally, Kavita worked in apparel manufacturing, utilizing vertical production capabilities to develop e-commerce specific product lines across national and private brands and launch various marketplace, D2C, and B2B commerce initiatives. Earlier in her career, Kavita has spent time at Kohl’s Department Stores in the buying office and pivoted to e-commerce at Amazon Fashion, focusing on vendor management, financial planning, and advertising launches.
David Cohen joined IAB in April 2020 as President and was named Chief Executive Officer in September 2020. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.
Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.
Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee from 2009-2013. He has also been instrumental in initiating several vital industry-wide programs, including the Future of Television, facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.
In 2016, David was elected to the Board of Directors of Partnership with Children a non-profit whose mission is to strengthen the emotional, social, and cognitive skills of vulnerable children in New York City to help them succeed in school, society, and life.
David enjoys spending time with his wife and two teenage daughters. A self-described gadget-geek and sometimes fitness fanatic – he ran the NYC Marathon in 2014 and 2019 and Boston Marathon in 2016.
With 25+ years of experience, Jill Cruz has been specifically entrenched in both the buy side and sell side of retail media for a decade – well before it was a buzz word and explosive growth area for our industry. She helped grow retail media network practices for three of the top four holding companies and paved the way for many top clients to strategically enter the e-commerce and retail media space.
At Publicis, she is tasked with further strengthening the organization’s commerce media capabilities, including advocating for more strategic retail media partnerships; championing the Publicis integration with newly owned solutions; and providing thought leadership, commerce training and enablement services to all Publicis agencies to build best-in-class retail media network practices. She represents Publicis on the IAB’s Retail Media Committee where she has been a contributor to the 2023 Retail Media Buyer’s Guide and co-chair for the RMN Measurement and Standards Committee.
Prior to Publicis, she held a dual role within WPP – on the senior leadership team at Wunderman Thompson Commerce (WTC), helping grow commerce revenues 2.5x and leading three key clients to become some of the organization’s most successful clients in 2021. She was also chosen by Mediacom to help build its retail media network practice and develop a specialized commerce team to serve Mars – an account for which she helped triple the agency team supporting the business over a span of two years. Over her career, she has won many retail awards and led dozens of Fortune 500 clients across many different sectors, such as energy, banking, telecom and CPG (including brands like P&G, Tyson, GE and Hershey).
She was a pioneer in the industry as VP of Sales at early retail media network, MyWebGrocer (MWG), where her leadership impacted how the various retailers connected with consumers to provide end to end advertising and promotion solutions across on/off site advertising, data platforms and retailer software. At that time, the company was the retail media network for Kroger, Albertson’s, Peapod, Giant Eagle and 100 local and regional grocery chains.
She is a well-respected, awarded leader and speaker in the space. She was the Path to Purchase Retail Media Award winner and been named CampaignUS 40 over 40. She is the recipient of both Global and North America Effie awards and has served multiple times as an Effie juror and Grand juror. Her work has also been awarded at the ANA’s REGGIE Awards, receiving the coveted Super REGGIE as well as Gold (2) and Silver (1) distinctions. She received numerous awards at MWG for Largest Retail Media Growth Account (P&G), and awarded multiple times as the Top Retail Media Revenue Producer.
Jill was an inaugural member of the leading women’s executive leadership organization, Chief, where she has been a dedicated member for the past five years. She has mentored many young up and coming commerce talent and championed better inclusion across all the work she does. She is a driving force in the industry to usher in a new age of commerce for clients where every moment can be a buying moment.
Rose Ferraro brings a wealth of leadership experience and a robust track record in advertising, business development, and media marketing. Throughout her career, she has helped brands navigate new territories of innovation, from the early days of search and social media to digital publishing, video, and branded storytelling. Now at Rockbot, Rose spearheads advertising and retail media initiatives, connecting brands with consumers through Music, TV, Digital Signage, and Advertising solutions. Her focus on innovation and collaboration continues to revolutionize how brands connect with their customers in real-world spaces.
Before joining the IAB, Cintia Gabilan had experience working across global ad agencies (Wunderman Thompson and Dentsu), CPG (Unilever), and tech companies (Facebook and Amazon). She has global experience driving growth by overseeing marketing, communications, and sales strategy. With a Master’s in Business, she most recently built many strategic and significant marketing programs at Amazon Ads, such as their Customer Advisory Boards, Analysts Relations, Competitive Intelligence program, and more. You can find her exploring nature, playing sports, and baking with her husband and daughter in her free time.
As EVP of Media and Ecommerce, Ethan is tasked with managing growth and success for two of The Mars Agency’s most vibrant and critical business centers. During his career, he has conducted groundbreaking work in the areas of digital shopper marketing, ecommerce, retail media and voice-enabled engagement. His talent for spotting the “next big thing” has made him a critical asset for the agency across roles that put him directly in charge of innovation and strategic investments, and his work building the ecommerce and media practices has made the agency an industry leader in both areas. He is also a highly sought speaker at industry conferences and contributor to industry publications.
Ethan received a BBA from the University of Michigan Stephen M. Ross School of Business. A devout Michigan football fan and avid skier, he and his wife, Jodi, have two children.
Evan Hovorka is Vice President of Product Innovation at Albertsons Media Collective. Evan and his team focus mainly on the expansion and diversification of Albertsons Media Collective’s product mix, adtech stack and capabilities through strong collaboration and key external partnerships. By assessing market demand, Evan and his team have been able to uncover and build solutions for a variety of advertisers and consumer concerns.
Evan was an instrumental part of the team that took retail media in-house at Albertsons. In the first year after the launch of Albertsons Media Collective, he was able to leverage insights to design and build patented, industry-leading, products that drive growth for the organization and the Retail Media industry as a whole.
Evan’s 20+ year industry experience across innovation, data, privacy and business, combined with his deep passion for finding solutions to complex problems, has allowed Evan to redefine what’s possible for Albertsons’ retail media offering.
Evan’s dedication to innovation and collaborative problem-solving began in his at-home garage. Now, “The Garage” is an Albertsons Media Collective mindset and mantra that drives growth and industry-leading innovation while maximizing partnerships, capitalizing on opportunities, and building solutions.
Prior to his time at Albertsons Media Collective, Evan was at Target for over 17 years in various roles from Senior Data Analyst to Director of Business Development and Monetization Products for Target’s retail media network, Roundel. At Roundel, Evan managed digital media channels and drove product and partnerships, taking the retail media network from launch to its first billion-dollar year.
Evan holds an MBA and a bachelor’s degree in computer science.
Nicolás Montero is VP of Analytics, Loyalty, and Cencosud Media at Cencosud, one of the leading retailers in the Americas. It operates in Argentina, Brazil, Chile, Peru, Colombia, and the United States, where it owns The Fresh Market.
At Cencosud, Nicolás has led the regional expansion of Cencosud Media, a retail media unit with operations in the five Latin American countries where the company is established. He has integrated advanced analytics and customer insights into various company projects, strengthening its digital ecosystem.
Nicolás began his career at LATAM Airlines and later held commercial and planning positions in Falabella. After studying for an MBA from the Booth School of Business at the University of Chicago, he joined Cencosud, where he has held various leadership positions in analytics and strategy.
Cely is a seasoned, marketing professional with progressive experience in driving brand growth while providing visionary leadership in highly competitive markets. With a comprehensive understanding of the marketing lifecycle, she focuses on using data-driven insights, all while keeping the consumer at the forefront. She has held roles across the endCurrently, as the Senior Director of Retail Media Partnerships & Shopper Marketing at PepsiCo, Cely spearheads initiatives to cultivate robust relationships with retail media suppliers. Her team is responsible for developing innovative retail media strategies and capabilities and ensuring a positive return on investment across PepsiCo’s marketing media mix that they partner with Retail Media Networks.
With a career spanning over 25 years in the digital industry, Michael Olaye has consistently fused technology, creativity, growth, and product development to establish a distinguished reputation. Currently serving as the EVP, managing Director at Hero Digital, he brings unparalleled expertise and visionary leadership to the forefront.
Michael’s professional journey is marked by extensive collaboration with renowned brands across diverse sectors, including Credit Suisse, Investec, Santander, BMW Group, Pernod Ricard, and Unilever. His strategic guidance has significantly contributed to their success, underscored by numerous prestigious accolades such as Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios, affirming his exceptional contributions and industry acclaim.
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options.
Cara was recognized as one of the 2022 Ad Age Leading Women and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards.
Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.
Pratt holds a Bachelor of Arts in Economics from Denison University. She’s a mentor for women in business and an active member of the Interactive Advertising Bureau.
Andreas Reiffen is the founder and CEO of Crealytics. He was born and raised in Germany and has been living in New York City since 2016. With the expansion to the US and offices around the globe, Crealytics is one of the few successful German Ad Tech exports.
For the past five years, Andreas has been on a mission to democratize the retail media ecosystem with a supply-side platform for sponsored products and display. What initially seemed to fail is now fueling the growth of some of the largest retail media networks in the United States.
Hill is a dad joke aficionado, avid reader, podcast junky, and boasts a 995-day streak on Duolingo. She comes to TechLab from Epsilon where she was the product lead for their partnership with The Trade Desk and the Disclosed offering. She got her start with the IAB TechLab in the Distributed Ledger working group via her role at GroupM as the Assoc. Director of Product Management on the Global Investment Systems team. She has varied experience on both the buy and sell side of the industry and enjoys nerding out about all things ad tech.
Sponsor this event
State of Data Webinar: The Road to Defining Media Measurement Standards
State of Data Webinar: The Road to Defining Media Measurement Standards
Digital Out of Home (DOOH) & In-Store Retail Media Playbook
Digital Out of Home (DOOH) & In-Store Retail Media Playbook
IAB NewFronts 2024: A Glimpse into the Evolving Digital Landscape
IAB NewFronts 2024: A Glimpse into the Evolving Digital Landscape
Navigating the Future of Advertising Measurement
Navigating the Future of Advertising Measurement