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Singapore – As MARKETECH APAC brings its What’s NEXT series to Singapore, we are proud to announce that Braze has joined us as a Gold Sponsor for this conference and will be leading the discussion on how AI can help revolutionise customer engagement.
The company empowers marketers to tap into their creativity through its customer engagement platform that delivers relevant, cross-channel experiences, as well as innovative AI features such as Sage AI that helps assist in reinforcing the connection between consumers and the brands that they love.
Through the conference, Yi En Chye, GM APAC & director, strategic consulting at Braze, will be presenting a keynote presentation that explores the potential of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
This discussion is beneficial for brands and marketers as reinforcing customer engagement strategies with the help of the latest AI advancements can ensure a degree of personalisation and customer satisfaction that goes beyond the effectiveness of methods such as traditional chatbots, as well as making tasks easier and more efficient for teams to focus on strategising and other creative efforts.
Teddy Cambosa, regional editor at MARKETECH APAC, said, “Embracing AI to transform customer engagement isn’t just about innovation; it’s about forging invaluable connections. By leveraging AI technologies, we empower businesses to understand, anticipate, and exceed customer needs, thereby sculpting experiences that resonate and endure in the hearts of those we serve. We look forward to Braze’s presentation on aiding businesses to adopt more AI-powered solutions for their customer engagement strategies.”
MARKETECH APAC’s “What’s NEXT 2024: Marketing in Singapore” conference is the second instalment of the What’s NEXT 2023-2024 Series conferences. It will feature a diverse lineup of industry leaders across multiple local and global brands including Grab, HP, Kaspersky, Singapore Management University, Singapore Post, Standard Chartered Bank, StarHub, The LEGO Group, and more. Head over to the official event site to see the full agenda and roster of speakers of What’s NEXT 2024: Marketing in Singapore.
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