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Key stat: Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.
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Methodology: Data is from a May 2023 Ascend2 report titled “2023 State of B2B Digital Marketing” commissioned by Wpromote. 348 US B2B marketers were surveyed during April 2023. Respondents were from companies with 50 or more employees in a job role of VP/director/manager (49%), owner/partner/C-level (31%) or non-management professional (20%) with annual revenues of less than $10 million (22%), $10-100 million (43%) $100 million-$1 billion (25%), or over $1 billion (10%).
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Social media most effective upper-funnel marketing tactic for B2B marketers – eMarketer
