B2B vs B2C Marketing: Two Sides of the Same Coin? – Marketing & Innovation – Independent News Website for Visionary marketers Since 1996

mt logoCustomer expectations are rising. Marketing technology — martech — is the key to meeting and exceeding those demands.Analytics and attribution, marketing execution, user experience, data management… every aspect of marketing now relies on martech in order to succeed.But it doesn’t stop there. New technologies are disrupting traditional marketing. Amplifying…

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