AI in B2B: How hype meets reality for ecommerce Digital Commerce 360
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B2B selling isn’t going back to a pre-pandemic normal. In a late 2020 McKinsey survey of B2B buyers, … [+] just 20% said they’d prefer returning to traditional sales models.Before 2020, B2B sales of complex solutions and services were conducted almost entirely in person. All that changed with the pandemic.…