Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs McKinsey
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Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs – McKinsey
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In 2004, Tatyana Bakalchuk spent $700 to create a website for Wildberries, an e-commerce business she started out of her Moscow apartment while on maternity leave.Today, Wildberries is considered the Russian equivalent of Amazon, a booming online retailer that earned $6 billion in revenue in 2023, and Bakalchuk is Russia’s…