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2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends – MarketingProfs.com
by Ayaz Nanji The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren’t always available.Again produced by MarketingProfs and Content Marketing Institute, and sponsored by ON24, the annual…