Startup news and updates: Daily roundup (September 12, 2024) – YourStory

Marketo is a comprehensive marketing software-as-a-service platform designed to automate and streamline marketing tasks across multiple digital channels. In 2018, Adobe Inc., based in San Jose, Calif., acquired Marketo Inc., based in San Mateo, Calif. The addition of Marketo to the Adobe Experience Cloud gives business-to-business (B2B) and business-to-consumer (B2C)…

As a Digiday+ member, you were able to access this article early through the Digiday+ Story Preview email. See other exclusives or manage your account.This article was provided as an exclusive preview for Digiday+ members, who were able to access it early. Check out the other features included with Digiday+…