Marketing Strategy – B2B Marketing Budgets in 2025: Spend and Priority Trends – MarketingProfs.com

Marketo is a comprehensive marketing software-as-a-service platform designed to automate and streamline marketing tasks across multiple digital channels. In 2018, Adobe Inc., based in San Jose, Calif., acquired Marketo Inc., based in San Mateo, Calif. The addition of Marketo to the Adobe Experience Cloud gives business-to-business (B2B) and business-to-consumer (B2C)…