Ad industry hiring heats up: 9% growth steady amid digital surge Campaign India
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Content – B2B Content Marketing: Trends and Benchmarks for 2012 – MarketingProfs.com
Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.Some 15.0% of surveyed B2B marketers expect content…