Modern Retail+ Research roundup: Retailers’ e-commerce, retail media and social media strategies were 2024’s biggest trends – Modern Retail

In today’s B2B landscape, savvy buyers research, consider, and often decide long before interacting with a salesperson. Winning their hearts and wallets requires powerful digital experiences that resonate at every touchpoint. But how do you ensure that your marketing team delivers? Forget rigid structures and generic strategies. The key lies…