Want to revisit the first ever IAB Connected Commerce Summit?
Check out our event highlights!
Join us at the IAB Connected Commerce Summit: Retail Reimagined and discover the future of retail commerce. Innovation is the key to success, and the Summit will showcase the latest technologies and trends that are revolutionizing the shopping experience. From measurement and content innovation to personalized marketing and interactive experiences, learn from thought leaders in e-commerce and retail media about the most impactful strategies that will help your brand stay ahead of the game.
You’ll have access to forward-thinking keynote talks, engaging panel discussions, and interactive breakout sessions. The IAB Connected Commerce Summit: Retail Reimagined is the perfect opportunity to learn where the future of retail commerce is headed and how it could improve your business.
For questions, please visit the IAB Connected Commerce Summit 2023 FAQs page.
Chelsey is the Vice President of New & Emerging Channels within Bayer Consumer Health leading the development of the future of eCommerce growth strategy. Chelsey is a senior executive with 14 years of experience leading multibillion-dollar categories and brand combinations within some of the largest retailers and retail channels. She is a Xavier graduate and frequent Cincinnati resident due to her 12-year career with Cincinnati native CPG company, Procter & Gamble. Her P&G career enabled her to gain a diverse background of selling and marketing experiences and build category expertise and knowledge within personal health care, vitamins and supplements, feminine hygiene, baby care, and beauty / personal care. During her career at P&G she received company and industry recognition for her ability to over deliver business objectives and lead large diverse organizations. One of her proudest accomplishments was to be named the 2021 Inspirational Leadership Award within the Global Baby Care Organization. This prestigious award is given as a part of the Global Baby Care Equity & Inclusion Awards Ceremony and the winner is recognized by the company CEO. Chelsey also recently gained meaningful exposure to the E Commerce and digital media sector as the Vice President of Brand within a founder led, start-up E Commerce accelerator. It was here where she gained real time experience helping small and large brands accelerate their businesses online. Chelsey also serves on the board for a Cincinnati non-profit, Mortar. Mortar’s mission is to create diverse communities by enabling historically marginalized entrepreneurs to access the resources needed to start and run successful businesses.
With nearly 20 years of experience in digital advertising, Peter brings with him a successful track record in revenue growth, managing large accounts across enterprise verticals and building partnerships.
Peter joined PubMatic in 2016 and spent several years leading PubMatic’s Australia & New Zealand business to be one of the top SSPs in the region; working with all major publishers, broadcasters and buyers. He also headed up PubMatic’s Audience product, Audience Encore, across the APAC region, allowing advertisers, data owners and publishers access to best-in-market technology and innovation to ensure their businesses are set up for long term success. He was promoted to VP for Addressability in 2021 where he is responsible for growing and overseeing PubMatic’s global addressability solutions business, based in New York.
With more than 25 years of experience in media & entertainment and advertising technology leadership, Paul Brenner served in several c-suite roles including division President with Emmis Operating Company [NASDAQ:EMMS]. As President of NextRadio/TagStation his work focused on global innovation through FM Chip activations in all smartphones for audience measurement, improved in-car user experiences, and data attribution platforms for all broadcast radio. In 2019, Paul joined Vibenomics as Chief Strategy Officer to help develop the go-to-market strategy for the company’s first-to-market Audio In-Store advertising solution. Following a successful launch, Brenner was promoted to President of Audio OOH to oversee all efforts surrounding revenue-generating activity and related partnerships. After the company’s recent integration with Mood Media, Paul was promoted to SVP of Retail Media and Partnerships, where he works to evangelize and innovate the In-Store segment of Retail Media.
As EVP, Global Head of Brand Assurance, Deva leads dentsu’s US and Global Media Brand Assurance offerings, bringing together Brand Responsibility, Brand Safety, and Brand Suitability to address evolving media threats and enable clients to make the best, most responsible media decisions. In this role, Deva partners closely with others across the organization, including on the Investment and Economic Empowerment teams, to constantly monitor and understand best practices in deliverability, suitability, viewability, responsibility, and sustainability. Deva is also leading the creation of a global Brand Assurance steering committee. Prior to taking on the Brand Assurance leadership role this year, Deva served as the EVP, Head of Digital Investment, leading marketplace strategy and positioning across digital & publishing for dentsu’s US media agencies.
A true digital native with nearly 25 years of experience in the media industry, Deva spent several years within GroupM and Publicis agencies, with client experience spanning the Technology, Pharmaceutical, CPG, Retail, Financial Services and B2B verticals. Deva also spent three years on the client side within the KFC Corporation and was responsible for the development and launch of the brand’s digital marketing discipline.
Danielle Brown is Senior Vice President, Data Enablement and Category Strategy, Disney Advertising Sales. In this role, Brown oversees industry-leading data and targeting solutions and insights that fuel Disney Advertising Sales’ consultative approach to working with clients to deliver the full impact of campaigns across the entire Disney portfolio including ABC, ABC News, Disney Channels Worldwide, ESPN Networks, ESPN+, Freeform, FX, Hulu and National Geographic.
Brown has spent two decades at The Walt Disney Company, beginning her career as a sales planner at ESPN. Prior to her current role, Brown served as vice president, Multimedia Sales, Disney Advertising Sales, overseeing multimillion dollar investments from one of the largest agency holding companies. Over the years, she has worked extensively on upfront strategies and negotiations and developed expertise in creating sponsorship opportunities and custom advertising strategies for brands and agencies. Before Disney, Brown represented clients on the agency side as an assistant buyer at Universal McCann.
Brown is committed to advancing diversity in the workplace and the industry at large. She serves on the DMED DE&I Council, is an executive sponsor of DE&I for Disney Advertising Sales and co-leads leads a team of advocates on diversity and inclusion initiatives at The Walt Disney Company. She recently spearheaded efforts to secure Disney Advertising Sales’ sponsorship of ADCOLOR in 2020, an organization that promotes diverse and inclusive workplaces.
Brown was named to Cablefax’s 2019 and 2020 Diversity List, honoring influential leaders who are shaping the media industry. She is also a new member of the Mediaweek Council and a member of the IAB Video Board.
Brown is a graduate of North Carolina Central University, and in 2018, she completed the NAMIC (National Association for Multi-ethnicity in Communications) Executive Leadership Development Program at University of Virginia Darden School of Business. She resides in Brooklyn, New York with her husband and two children.
Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.
Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.
Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.
Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.
Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.
Lauren Chesley is currently the Retail Head of Industry at SXM Media where she leads strategy and development for the retail category across SiriusXM, Pandora, SoundCloud and Stitcher.
Lauren is a highly creative yet analytical leader with 15+ years of cross-functional expertise across creative, marketing and HR functions, previously spending thirteen of those years working at Target and a year and a half at Squarespace. She has held positions as a creative strategist, talent brand and marketing manager, experiential event planner, influencer marketer, and a trend/consumer/media insights lead. Throughout her career, Lauren has consistently sought out a range of resources to understand and synthesize complex information into meaningful and digestible actions, ideas and innovations. Passionate about cultivating diverse and inclusive cultures and conversations, Lauren has also led efforts to integrate the multifaceted aspects of identity into all she does in and outside of work.
In addition to her corporate work, Lauren is certified as a coach from NYU and is a photographer, and author of STREET SPEAK (@TheStreetsSpeak), a book that showcases the power in street art to motivate, inspire and ignite passion every day.
With 25+ years of experience, Jill Cruz has been specifically entrenched in both the buy side and sell side of retail media for a decade – well before it was a buzz word and explosive growth area for our industry. She helped grow retail media network practices for three of the top four holding companies and paved the way for many top clients to strategically enter the e-commerce and retail media space.
At Publicis, she is tasked with further strengthening the organization’s commerce media capabilities, including advocating for more strategic retail media partnerships; championing the Publicis integration with newly owned solutions; and providing thought leadership, commerce training and enablement services to all Publicis agencies to build best-in-class retail media network practices. She represents Publicis on the IAB’s Retail Media Committee where she has been a contributor to the 2023 Retail Media Buyer’s Guide and co-chair for the RMN Measurement and Standards Committee.
Prior to Publicis, she held a dual role within WPP – on the senior leadership team at Wunderman Thompson Commerce (WTC), helping grow commerce revenues 2.5x and leading three key clients to become some of the organization’s most successful clients in 2021. She was also chosen by Mediacom to help build its retail media network practice and develop a specialized commerce team to serve Mars – an account for which she helped triple the agency team supporting the business over a span of two years. Over her career, she has won many retail awards and led dozens of Fortune 500 clients across many different sectors, such as energy, banking, telecom and CPG (including brands like P&G, Tyson, GE and Hershey).
She was a pioneer in the industry as VP of Sales at early retail media network, MyWebGrocer (MWG), where her leadership impacted how the various retailers connected with consumers to provide end to end advertising and promotion solutions across on/off site advertising, data platforms and retailer software. At that time, the company was the retail media network for Kroger, Albertson’s, Peapod, Giant Eagle and 100 local and regional grocery chains.
She is a well-respected, awarded leader and speaker in the space. She was the Path to Purchase Retail Media Award winner and been named CampaignUS 40 over 40. She is the recipient of both Global and North America Effie awards and has served multiple times as an Effie juror and Grand juror. Her work has also been awarded at the ANA’s REGGIE Awards, receiving the coveted Super REGGIE as well as Gold (2) and Silver (1) distinctions. She received numerous awards at MWG for Largest Retail Media Growth Account (P&G), and awarded multiple times as the Top Retail Media Revenue Producer.
Jill was an inaugural member of the leading women’s executive leadership organization, Chief, where she has been a dedicated member for the past five years. She has mentored many young up and coming commerce talent and championed better inclusion across all the work she does. She is a driving force in the industry to usher in a new age of commerce for clients where every moment can be a buying moment.
Parbinder has spent his career building and transforming world-class teams in the digital advertising ecosystem, with growth and consumers at the core. Before joining CVS in 2022, he has been leading and in-sourcing the media business for Walmart Connect. Joining Walmart in 2019, he oversaw everything Beauty, Personal Care, and Health and Wellness, leading a multi-disciplined team that helped grow Walmart Connect’s Supplier and Merchant partnerships across the category.
From 2018-2019, he worked with leading media industry CEOs, consulting to drive strategic change, digital growth, and change management. From 2016 until he left at the end of 2017, he was the VP of Global Accounts at Spotify, working across the business’s largest Global advertisers to transform partnerships across the platform, building the discipline of deal-making with critical partners across the streaming giant.
Between 2012 and 2015, he and his family resided in Barcelona, where he was the CRO, leading the global sales and operations for Softonic, a software download company. And previously to this, he worked on various businesses as VP and Director in London and New York for CBS Interactive.
Parbinder resides in Brooklyn, New York.
Jessie Dowd is a retail expert, storyteller and consumer psychology enthusiast who has been covering the industry for more than 17 years. Focused on identifying emerging trends across retail, brands and shopper behavior, she is a strategic curator of content for award-winning media brands and currently serves as editorial director of the Path to Purchase Institute. As a sought-after thought leader, she has spoken on commerce trends at various industry conferences and at events for Fortune 500 companies. Dowd has a bachelor’s degree in magazine journalism from The University of Georgia’s Henry W. Grady College of Journalism and Mass Communication.
Matt Drzewicki joined Target’s retail media network, Roundel, in May 2022. As the Vice President of Roundel’s Partner Solutions Group, Matt is responsible for the overall strategic direction for Roundel’s integrated sales and client management team focused on bringing market-leading media strategies and innovative solutions to brand partners.
Prior to joining Target, Matt spent over 10 years at Google, where he was most recently, the Managing Director of its large customer Accelerator team, working with leading B2B and B2C companies on growth strategies. Matt began his career at Valassis holding various roles in Sales, Marketing, and Product throughout his tenure. Matt is a proud graduate of Michigan State University, and lives with his wife (Bridget) two children (Mason & Kathryn), and pandemic puppy (Nellie) outside of Detroit.
A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.
Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)
Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.
As Vice President of Content for Retail TouchPoints, Alicia oversees audience analysis, editorial strategy and activation across the brand’s entire network of digital and in-person channels. She is the host of the Retail Remix podcast and speaks on topics including omnichannel strategy, next-gen store design and innovative retail business models.
As part of the data solutions team within essenceMediacom, Mebrulin (Meb) is a strategic data partner with an 18-year career, specializing in developing advanced audience strategies, data solutions and tech stack integrations.
Using a data agnostic approach to insights and innovative data mining techniques, Meb strives to bring audience insights and analytics to the forefront of the discussion. Her mission is to inspire, inform, and push the boundaries on how data can be used to drive business results. Meb has worked with major marketers across a broad range of products and service including: Coca Cola, Bayer, Astellas, Walgreens, Target, eBay, Uber, Nestle, NBC Universal, MARS, Citi, among others.
She holds a Master’s of Science degree in Integrated Marketing from New York University with a specialization in Marketing Analytics. She seats on the board of She Runs It an organization focused on helping women lead in Marketing, Media and Tech. Notably, she led the deployment of the Covid Vaccination Demand Model for Walgreens, earning multiple industry awards including the iCOM Data Creativity awards, Best use of real time Marketing at the Festival of Media, the Grand Prix Internationalist Innovation Digital solutions award, and the Echo Gold Award from the ANA master’s in data and technology, among others. She is also part of the 2022 Adweek all-star class, representing the top 19 Media Executives driving media agency evolution.
Quentin is an experienced digital, creative, and media agency executive who has served ambitious marketing leaders for 25+ years to scale and transform their businesses.
Quentin heads up the Commerce Media service line and has been involved in over 18 commerce and retail media network builds over the last 7 years.
Alexsandra Guerra is an entrepreneur, environmental engineer, and the Cofounder of Nori, a climate-tech startup focused on carbon removal and climate-impact projects. Growing up in Miami, she learned the real impacts that climate change could have on our lives and this created a deep sense of urgency to prevent the pending disasters of sea-level rise. Thus, for the past 16 years, she’s explored carbon removal (reversing carbon emissions from the atmosphere), thermodynamics, sustainable energy, and smart grid technology. Alexsandra earned a BS in Environmental Engineering from Columbia University and an MS in Sustainable Energy from the University of California, before working at Southern California Edison’s Advanced Technology Lab in Los Angeles. In 2019, she was named one of the 30 Under 30 Worldwide sustainable business leaders by GreenBiz Group. Her current focus at Nori is leading the Demand side of their carbon removal marketplace.
Emily Jackson is the VP, eCommerce at Forbes where she oversees the company’s growing commerce business. Emily is responsible for multiple business lines, including affiliate, coupons and storefronts. Before Forbes, Emily built and ran the commerce business at Conde Nast and before that helped scale affiliate at many large publishers during her time at Skimlinks. British born, Emily now lives in Brooklyn with her husband and rescue pup, Pickle.
Kelly Kavanagh is the US Digital Commerce Media Director, leading the dCom Media Strategy and Activation across the Haleon US portfolio of brands including category leaders such as Advil, TUMS, and Sensodyne. Kelly’s commitment is to deliver best in class digital commerce led consumer experiences in support of Haleon’s marketing and sales organizations’ ambitions. With her background in traditional full funnel media, Kelly helps drive the Connected Commerce vision for her organization, working to embed dCom into the everyday through enhanced cross-functional collaboration, integrated conversion-driving activations, and evolving measurement practices to keep up with consumer trends and marketplace opportunities.
Prior to Haleon, Kelly held roles of increasing responsibility in media strategy at Johnson & Johnson, Wyeth, and Pfizer Consumer Healthcare. Kelly started her career agency-side in media planning, working on notable brands such as Fisher-Price, CHANEL, Colgate-Palmolive and GlaxoSmithKline.
Kelly Leger is a Managing Director in Deloitte Digital’s Customer & Marketing practice who focuses on the Hux platform and Data and Identity offerings. She helps translate the leading tactics in digital identity from traditional offline CRM/database assets into the world of digital media.
Formerly, Ms. Leger was a Senior Vice President of Growth and Product at Merkury powered by Merkle. Ms. Leger spent two years in the United Kingdom, helping launch and roll out M1 across several EMEA countries. She is a co-founder and patent holder for M1, Dentsu’s people-based audience planning and insights tool, which helped drive the valuation and sale of Merkle to DAN in 2016.
Prior to her work at Merkle, Ms. Leger served as Senior Vice President and General Manager of Digital Solutions at V12 Group, Inc. As the first digital hire for V12 Group, she was responsible for the strategic direction, implementation, and technical planning for V12 Group’s Digital division. She created and developed the V12 Digital Data offering, hired and trained a sales team, and drove market adoption across hundreds of partners across the ad tech ecosystem. V12 Digital helped drive the valuation and sale of the company in 2018.
Prior to V12 Group, Ms. Leger spent three years working in the emerging field of online Audience Targeting and Onboarding at Datalogix. As the First Senior Director of Data Partnerships and Business development for the online division at Datalogix, Ms. Leger drove development and partnerships around OnRamp, Datalogix’s crm to digital onboarding solution. Her primary focus was to create high-level partnerships with large social networks, lead-generation companies, and Fortune 500 publishers for connection of audience and extension.
Ms. Leger has over 15 years’ experience in data solutions, business development, strategic planning and product development for agencies, holding companies, ad tech, and data providers. She is an industry expert in digital data, identity, audience and people-based media tactics. Ms. Leger holds a dual bachelor’s degree in Political Science and Public Relations from Marquette University.
Praveen has 15+ years of diverse leadership experience, with the majority of his career spent in advertising, analytics and business intelligence. Prior to his time at CVS Health, Praveen built out a centralized strategy and growth operations team supporting the search business at Walmart Connect. His prior experience includes driving new revenue streams and optimizing FOX’s video advertising business as SVP, and serving as the Sr. Global Internet analyst at Bloomberg. He also had a stint on the market research side of media, building out the Business Operations team at a rapidly-growing tech SaaS start-up DISQO (Series B funded start-up). Praveen currently lives in Los Angeles with his wife Divya and 5-year old son Ivan.
A 30-year veteran of the commerce marketing industry, Mike has a track record for spearheading massive growth across organizations by commercializing new products and building close partnerships. Today, he’s responsible for driving growth across The Mars Agency’s commerce media, ecommerce, analytics and retail solutions. Mike also leads the sales teams that support the retail media networks at several of Mars retailer clients. Previously, Mike spent 18 years in various brand management and shopper marketing roles leading brand strategy at blue-chip CPGs Pfizer, Bayer and Dial Corp (now Henkel), as well as senior leadership roles at AOL, Oracle Data Cloud and Quotient.
Raquel Navarrski is a 15-year CPG industry veteran and currently serves as Customer Vice President with General Mills. In her current role, she is accountable for leading North America Retail’s Pure Play e-Commerce Business, which includes oversight for sales and retail media marketing operations across key e-commerce customers and identification and development of emerging business models to fuel long term e-commerce growth.
Prior to this role, Raquel led the Target account team where she revamped General Mill’s go to market strategy to focus on a total commercial invest model. She and her team were recognized as Target’s Food Vendor of the Year in 2020. Throughout her career, Raquel has a track record of success scaling and accelerating businesses with strategic retail partners. Her leadership impact spans a variety of growth channels, including club, natural-organic, and mass merchandisers. She is known for her people-first leadership, growth mindset, and authentic, transparent style.
Raquel lives in Chanhassen, MN, with her husband, Thomas and two sons Gabriel (6) and David (2). Outside of family and work, Raquel enjoys an outdoor Minnesota summer, a good Peloton workout, and a great country music concert.
Katie Neil is a marketing professional who has spent her career developing strategies for integrated marketing programs that build brand equity, create brand loyalty, and generate increased revenue and profits through e-commerce and B&M channels. She has expertise in digital commerce strategy and measurement, brand innovation and marketing, integrated marketing campaign development, P&L management, and strategic partnership marketing, among other areas.
Currently, Katie serves as the Connected Commerce Lead for North America at The Coca-Cola Company, where she provides critical thinking and thought leadership across transaction-driving connections planning and has led a cross-functional team to drive share and revenue growth on e-commerce platforms. Prior to her current role, she was the Brand & Shopper Marketing Capability Lead and the Sr. Global Brand Project Lead at Coca-Cola.
Earlier in her career, Katie was the Vice President of Client Engagement for Integrated Marketing at SGK and the VP/Account Director at ARC Worldwide, a Leo Burnett Company, where she managed client relationships for Coca-Cola shopper marketing program development in North America and global groups. Throughout her career, she has built marketing capability as a driver of business growth and extraordinary marketing, launched bespoke marketing capability-building initiatives, and built digital teams with technical and creative expertise to create and deploy full-scale digital path-to-purchase campaigns.
Michael has built a distinguished 24-year career in the digital industry, blending technology, creativity, growth and product development. He started as a Flash Designer and Coder and became a creative technologist and full-stack engineer, working for top companies such as Hyperlink-Interactive, U-Dox, BBC, Radley Yeldar and The Creative Partnership.
As a founding member of the creative agency U-Dox, he helped the company partner with major brands such as adidas, Nike, and New Balance through their sneaker brand organization, Crooked Tongues. Today, the brand is part of ASOS.
Michael’s career journey has seen him take on senior positions, including Head of Technology and Innovation at Havas, Chief Technology Officer at Oliver Agency, CEO/CTO at Experience agency Dare in the UK, and most recently, Chief Growth Officer at The North Alliance, a leading creative and technology specialist group in Scandinavia.
He has significantly contributed to numerous well-known brands, including adidas, American Express, Nike, Vans, New Balance, MTV, BMW Group, JPMorgan & Chase, Unilever, Credit Suisse, Chivas, Ella’s Kitchen, Durex and Minecraft.
Throughout his career, Michael has received various awards individually and as part of his teams, including Cannes Lions, LIA, D&AD, Guldagget, Eurobest, Cristal, and Clios.
Currently, he serves as SVP, Managing Director – Strategy & Innovation at R/GA, and is based in the US, bringing his expertise and leadership to the digital industry.
Amie has over 15+ years of experience within the shopper media industry and has worked with many of the world’s biggest companies, including Johnson & Johnson, Mars, Coca-Cola, Unilever, Colgate, Henkel, Levi’s Energizer, Amex, Hershey’s as well as retailers, CVS, ALDI, The Home Depot, and more. A results-driven, innovative leader with extensive experience in all facets of retail marketing and advertising, she is the industry’s go-to expert on Commerce media, a practice she pioneered at UM. As head of this discipline for more than ten years, Amie conceptualized, developed, and launched UM’s first Commerce Media team supporting our current three solutions: “Commerce as a tactic” drives sales online and in store through 400+ global media retail networks, identifying consumers most likely to covert and connecting the dots on their consumer journey to reach point of sale.
Created out of the merge of data, tech, and retail media, “Commerce as a strategy” customizes each pathway to a specific user journey, using the latest data and advancements in shoppable tech to reach audiences where they are, with the right messages, at the likeliest moments of purchase.
“Commerce as content” engages shoppers with curated content based on their own media consumption and behaviors, creating a personalized advertising experience.
Amie has most recently been recognized as 40 under 40 from Ad Age as well as P2Pi. She was a 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner, and won a spot as a 2022 MAKER. She has served as an Effie judge for the Commerce awards over the last four years and regularly speaks at the industry’s most prominent events.
An avid runner who has participated in over 10 marathons, Amie runs in support of the Leukemia and Lymphoma Society to honor her friends and family who have lost their lives to these cancers, and also supports the National Blood Clot Alliance. She resides in Long Island, NY with her husband Rod, five-year-old son Connor, 22-month-old daughter Emma, and their dog Rigley.
Soche is a beloved business leader in the retail activation space with stand-out strategic planning smarts and retail expertise. Since joining Arc as CEO in 2018, Soche created an entirely new brand positioning
and operating system, Irresistible Commerce, to set the gold standard in commerce. Under her leadership, Arc’s client portfolio has swiftly grown by over 150% with wins such as CPG behemoths, Kraft Heinz and Unilever, which helped name her an honoree in Path to Purchase’s 2020 Women of Excellence Awards in the “Executive of the Year” category.
Soche also helped lead the successful integration of Epsilon and Catapult agencies within Publicis Groupe-quickly creating a strong and close-knit agency team while doubling Arc’s size, talent pool and capabilities into one of the world’s largest, most innovative commerce agencies. Her people-first approach to leadership and culture-creation has built an agency adored by its employees and subsequently honored as an AdAge Best Places to Work in 2023.
Today, Soche continues to lead the agency and deliver for industry titans including Inspire Brands, Intel, Nestlé, and Molson Coors.
Ron is Senior Vice President of Digital Research and Standards for the Media Rating Council, Inc. (MRC), a not-for-profit industry organization created in 1963 at the request of the U.S. Congress to assure high ethical and operational standards in audience measurement services.
Ron’s background includes over 18 years of experience in media research auditing, oversight and advisory services. Prior to joining the MRC in March 2015, Ron was a Senior Manager at Ernst & Young performing audits on behalf of the MRC with a focus in digital measurement and interacting with MRC management and member organizations. Ron has a thorough knowledge of research best practices, operations, controls and information systems in Internet, Multi-media, Print, Radio and Television measurement services and is a CPA in the state of Florida.
As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a recognized pioneer in the retail media industry. She oversees strategy, media product development, sales, and operations of in-store, onsite and off-site media advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. Cara sits on the business leadership team for 84.51° and leads a growing cross-functional group committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options.
Cara was recognized as one of the 2022 Ad Age Leading Women and she was also honored with the Catalyst Award at the 2022 Top Women in Media and Ad Tech Awards.
Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.
Pratt holds a Bachelor of Arts in Economics from Denison University. She’s a mentor for women in business and an active member of the Interactive Advertising Bureau.
Andreas Reiffen is the founder and CEO of Crealytics. He was born and raised in Germany and has been living in New York City since 2016. With the expansion to the US and offices around the globe, Crealytics is one of the few successful German Ad Tech exports.
For the past five years, Andreas has been on a mission to democratize the retail media ecosystem with a supply-side platform for sponsored products and display. What initially seemed to fail is now fueling the growth of some of the largest retail media networks in the United States.
As Managing Director at MediaLink, Donna Sharp leads marketing transformation for complex global brands helping marketers and emerging media companies assess, plan for, and implement the solutions needed to drive their business in a rapidly changing and globally connected marketplace. A 2022 Adweek 50 winner, she has orchestrated the evolution of one of the most interesting and important trends in marketing – the rise of retail media – designing the organizations, commercialization models and performance management approaches for a majority of the top US and global retailers.
Garett Sloane is Ad Age’s technology, digital and media reporter. He has worked in newspapers from Albany to New York City, and small towns in between. He has also worked at every advertising industry trade publication that matters, and he once visited Guatemala and once rode the Budapest Metro.
As VP, Creative Data & Ad Operations at Clinch, Roger Vasquez develops and optimizes data-driven processes and strategies that drive operational excellence for the company’s client roster of leading agencies and Fortune 500 brands. Prior to joining Clinch, Roger directed platform and ad operations at Thunder, acquired by Walmart in 2021. Prior to Thunder, Roger spent 7 years at Viant, by way of Specific Media. Roger is a graduate of California State University, and resides in Portland, Oregon.
Lauren Wiener is a core member of Boston Consulting Group’s Consumer, and Marketing, Sales & Pricing practices, and leads the firm’s retail media and data monetization team globally, working with retailers, consumer packaged goods companies, and tech partners to unlock this emerging channel. In addition, she is a member of the North America leadership team in marketing. Lauren has extensive experience in all areas of marketing, sales, and pricing with a focus on digital marketing, personalization, agile, advertising tech, and marketing tech.
Prior to joining BCG, Lauren was the CEO of Tremor Video DSP, an ad tech company focused on using AI, big data, and outcome-based buying models to optimize video advertising effectiveness. Before Tremor, Lauren spent 15 years building advertising and subscription-based digital businesses from the ground up for Meredith Corporation, Primedia, and MTV Networks.
Claire Wyatt is the Vice President of Business Strategy & Marketing Science at Albertsons Media Collective where she and her team are working on building out innovative, transparent measurement products, advanced audience targeting solutions and the overall business strategy for The Collective. She and her team are hyper focused on the intersection of business performance, industry disruption and underlying current and future client needs.
Prior to her time at Albertsons Media Collective, Claire worked at Roundel owning reporting, insights and analytics for over $600m in advertising spend as well as Roundel’s most significant client accounts. Claire has an MBA through the Kellogg School of Management where she studied Marketing and Managing Organizations. In her free time, you’ll most likely find Claire at her local home improvement store working on her next home DIY project.
Pam is a 30+ year veteran of the media and marketing industry who is a proven media strategist across digital, programmatic, and traditional platforms. Known for innovative approaches to media and marketing challenges that turn the complex media eco system into understandable ideas for both the C-Suite and day-to-day tacticians. Pam sees the world as a white board – empty, boundless space to create, transform and innovate for growth; to re-imagine how media and marketing can work to grow brands and build companies. Pam believes winning at the intersection of data, content, marketplace, and technology means refusing to let the status quo be good enough and being humble enough to know true transformation takes collaboration, iteration, willpower, and trust.
Pam spent her first 25 years on the agency side at Publicis Media leading clients such as Procter & Gamble, Microsoft, Activision, Yahoo and others. In addition to client leadership Pam built new practices for the agency including Advanced TV and Experience Design. To broaden her experience, Pam also spent 3 years leading Media for Starcom Mediavest Group in Russia when that market first opened to media in the mid-1990s. This taught Pam that anything is possible to create in the marketplace with some ingenuity, marketplace knowledge, and a relentless push creates win – win – win experiences for consumers, marketers and publishers. Following her work on the agency side, Pam spent five years consulting for the media and technology companies (NBCU, Fox, Viacom, Double Verify) helping them design custom programs and market their digital assets for growth. For the past fifteen months, Pam has been at Amobee, an Ad Tech firm, leading their marketing and sales strategy efforts to bring new identity, performance and new targeting techniques to the DSP and cross channel planning marketplace.
Pam lives in Hastings on Hudson, NY with her two sons.
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