The value of getting personalization right—or wrong—is multiplying – McKinsey

Econsultancy EMEA/USA: +44 (0)20 7970 4322 | email: subs.support@econsultancy.com We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years.Looking back at some of our annual predictions since 2010, three types of…