Five key trends shaping the future of grocery shopping in India – NielsenIQ

Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who said so a year earlier, according to a report by Holger Schulze for Optify.Some 15.0% of surveyed B2B marketers expect content…